Membership and Attendee Value 007

In this episode we talk about the membership and attendee VALUE as it relates to the In It ForEVER principle. We talk about what is commonly found when analyzing the value proposition of a business, the difference between unique selling proposition and the value proposition, how to be more disciplined about delivering value, how to remain at the top of your customers' minds, the 3 questions to ask members and customers when surveying and why value is tied to monetary figures. On the meetings side we touch on how to make sure your attendees aren't left feeling overwhelmed with tasks, networking and how it impacts the value of your meetings and events and the value of gratitude.