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Imaginary Worlds - Class of '84: Turtles, Transformers and Toys Takeover TV

Class of '84: Turtles, Transformers and Toys Takeover TV

Explicit content warning

02/28/24 • 40 min

2 Listeners

Imaginary Worlds

In the final episode of our mini-series Class of '84, we look at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products. Documentary filmmaker Isaac Elliot-Fisher and Cartoon Art Museum curator Andrew Farago talk about the incredible rags to riches story of the Turtles creators, and how success changed them. And I talk with Bob Budiansky, who created many of the original Transformers characters for Hasbro and Marvel Comics.

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In the final episode of our mini-series Class of '84, we look at two iconic franchises that launched in 1984: Transformers and Teenage Mutant Ninja Turtles. They came from opposite ends of the business spectrum. Transformers was a top-down marketing synergy between American and Japanese toy companies along with Marvel Comics to compete against He-Man -- another TV toy behemoth. Teenage Mutant Ninja Turtle would eventually rival them in cultural dominance, but it began with two indie comic book creators making a black and white comic as a lark. But Turtles and Transformers both ended up wrestling with similar questions around what happens when you put the cart before the horse in creating content to sell products. Documentary filmmaker Isaac Elliot-Fisher and Cartoon Art Museum curator Andrew Farago talk about the incredible rags to riches story of the Turtles creators, and how success changed them. And I talk with Bob Budiansky, who created many of the original Transformers characters for Hasbro and Marvel Comics.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Previous Episode

undefined - Class of '84: When Cyber Was Punk

Class of '84: When Cyber Was Punk

In the second episode of our mini-series on groundbreaking works from 1984, we jack into the system and upload our minds into Neuromancer. William Gibson’s novel became a seminal work of cyberpunk, where he introduced words like “cyberspace” and storylines that would become tropes of the genre. Sci-fi writer Eileen Gunn, and professors Sherryl Vint of UC Riverside and Hugh O’Connell of UMass Boston discuss how Neuromancer not only predicted the future of technology with surprising accuracy, but it also imagined the way that high tech would help fuel a new type of hyper capitalism. I also talk with Chris Miller aka Silver Spook, creator of the game Neofeud, and Gareth Damian Martin, creator of the game Citizen Sleeper, about how they used indie games to bring cyberpunk back to its roots in Neuromancer. Also, Lincoln Michel discusses why in his novel The Body Scout, he wanted to bring cyberpunk out of cyberspace. Featuring readings by actor Varick Boyd.

This week’s episode is sponsored by Ship Station, Henson Shaving and Babbel.

Use the promo code “imaginary” at shipstation.com to sign up for a free 60-day trial.

Visit hensonshaving.com/imaginary to pick the razor for you and use the code “imaginary” to get two years' worth of free blades.

Get 50% off at Babbel.com/imaginary.

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Next Episode

undefined - Bonus: Turtles and Toys Outtakes

Bonus: Turtles and Toys Outtakes

In the previous episode, I interviewed documentary filmmaker Isaac Elliot-Fisher about He-Man and Teenage Mutant Ninja Turtles. Isaac had so many great anecdotes about the history of those franchises that I couldn’t fit in. In this bonus episode of outtakes, Isaac explains the history of the term toyetic, the haphazard way He-Man came together, and why the 1990 live action TMNT film was so much darker than the cartoon show.

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