From Vendor to Retail: Automotive Digital Strategies with Lisa Gener

03/14/25 • 15 min

In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.

We dive into:
✅ The best part of transitioning back into retail
✅ Digital strategies shaping the future of automotive
✅ Vendor partnerships & operational efficiency
✅ What’s ahead for 2025 in automotive retail

Don't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!

Don't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!

Previous Episode

Women Driving Change in Auto Service Ft. Kate Bierowski

💡 How can women shape the future of automotive service and sales?

In this episode, host Shasta Haddock sits down with Kate Bierowski, Director of Sales at Repair On Demand, to discuss the power of mentorship, mobile service innovation, and why the service department deserves more attention.

🚀 In this episode:
✅ Why women influence 80% of car-buying decisions
✅ How mobile service is transforming convenience for customers
✅ The importance of highlighting the value of technicians
✅ Kate’s journey in automotive sales leadership & fixed ops
✅ How mentorship & community drive women’s growth in the industry

Meet Our Guest – Kate Bierowski
🔹 Kate Bierowski – Director of Sales at Repair On Demand, a leader in automotive fixed operations and sales. With a Master’s in Organization Change Leadership and 8+ years in the industry, Kate has led dynamic sales teams and become a sought-after keynote speaker. She’s also an advocate for women’s empowerment through the Women in Automotive organization.
🔹 Beyond her professional achievements, Kate is a proud mom and wife who loves traveling and cheering on her kids’ sports endeavors. Her passion for mentorship and building strong support networks continues to inspire women across the automotive industry.

🎧 Don’t miss this powerful conversation on leadership, innovation, and women’s impact in automotive!

Next Episode

Off-Site BDC: The Game-Changer Dealers Need Ft. Matt Raymond

🚗 Welcome to the Chicks In Charge podcast! Host Shasta Haddock sits down with Matt Raymond, COO of Bowtie Solutions, to discuss how outsourced BDC solutions are transforming the automotive industry and why dealerships need to rethink their business development strategy for 2025.

📌 In this episode, we discuss:
✅ The biggest game-changer for 2024-2025 in automotive business development
✅ Why outsourced BDC is a must-have for modern dealerships
✅ How dealers are missing key performance metrics in their BDC strategy
✅ Why we’re back in an era where customers expect personalized care
✅ How Bowtie Solutions is revolutionizing BDC operations for dealers

About Matt Raymond:
Matt Raymond previously served as the Director of Digital Operations at Team Automotive Group before co-founding Bowtie Solutions, an outsourced service BDC solution built for dealers, by dealers. With over a decade of experience in automotive business development, CRM, and DMS technology, Matt played a key role in Team Automotive’s expansion from one location to seven across the Carolinas. The group earned spots on the Inc. 5000 List of America’s Fastest-Growing Companies in 2022 and 2023, ranking #11 in the automotive industry.

🚀 Now, as COO of Bowtie Solutions, Matt helps dealerships and independent repair facilities maximize their service BDC operations by offering scalable, outsourced solutions.

🏆 Industry Recognition:
✅ Automotive News 40 Under 40 – 2021
✅ Toyota Sales Manager Excellence Award – 2015
✅ Toyota Bronze Sales Excellence Award – 2013

🔥 Don’t miss this must-listen episode for dealership owners, BDC professionals, and auto industry leaders!