16 - Molson Coors | Blue Moon

11/11/20 • 25 min

In this week’s episode we breakdown the science behind America’s favourite Belgian White beer, Blue Moon. In the Hop Topic Simmo stuns us with the Highest ABV beers!

Be sure to follow Blue Moon 📲

👊 Website: https://www.bluemoonbrewingcompany.com

📷 Instagram: https://www.instagram.com/bluemoonbrewco/

🐦 Twitter: https://twitter.com/bluemoonbrewco?lang=en

💪 Untappd: https://untappd.com/b/blue-moon-brewing-company-belgian-white/3839

Location: Denver, Colorado, US - near Wheat ridge!

Our US Brewery is located in the Trendy RiNo district of Denver, Colorado. As a hub for creativity and innovation it's a place teeming with artists, designers and of course brewers. Our beer list offers 20+ tap handles showcasing our fan favourites as well as experimental beers that can only be found in RiNo.

Products:

5.4% Blue Moon - Belgian White - Belgian-style wheat ale. Orange wedge - the “garnish ritual"

Barmen traditionally paired belgian witbier’s with lemon - Keith wanted them to use orange wedge to heighten the citrus aroma and enhance the drinking experience - point of differentiation

Pair with seafood, asian dishes and chicken dishes

History:

Est 1995 - founder and master brewer - Dr Keith Villa - P.h.D in Brewing at Uni of Brussels

Owned by Molson Coors

The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the United States' second and the world's fifth largest brewer by volume. $10.6bn revenue - 17,700 employees in 2019 - listed on NYSE - TAP (stock symbol)

Aspels, Carling, Cobra, Fosters, Miller, Peroni, Sharp’s, Staropramen, Sol

Number 1 craft in the US (Nielsen data in 2018) - sold in 25 countries across the globe

Sustainability / Responsibility:

Intrinsically linked with Molson Coors - Landfill-free verified - industry leader in waste reduction - to earn verification organisations must demonstrate no more than 1% of waste generated at a single site goes to landfill.

Community:

Benefiting from Molson Coors global community - hard to differentiate the “Blue Moon” community - might be felt around their tap rooms and breweries or in Denver itself - but doesn’t come across online like other breweries communities do.

Points of interest: Need to do better on SEO - you type in blue moon into google, instagram, twitter - get everything from jewellery brands, holistic healers, media companies to people reading star signs and horoscopes.

In this week’s episode we breakdown the science behind America’s favourite Belgian White beer, Blue Moon. In the Hop Topic Simmo stuns us with the Highest ABV beers!

Be sure to follow Blue Moon 📲

👊 Website: https://www.bluemoonbrewingcompany.com

📷 Instagram: https://www.instagram.com/bluemoonbrewco/

🐦 Twitter: https://twitter.com/bluemoonbrewco?lang=en

💪 Untappd: https://untappd.com/b/blue-moon-brewing-company-belgian-white/3839

Location: Denver, Colorado, US - near Wheat ridge!

Products:

5.4% Blue Moon - Belgian White - Belgian-style wheat ale. Orange wedge - the “garnish ritual"

Barmen traditionally paired belgian witbier’s with lemon - Keith wanted them to use orange wedge to heighten the citrus aroma and enhance the drinking experience - point of differentiation

Pair with seafood, asian dishes and chicken dishes

History:

Est 1995 - founder and master brewer - Dr Keith Villa - P.h.D in Brewing at Uni of Brussels

Owned by Molson Coors

Aspels, Carling, Cobra, Fosters, Miller, Peroni, Sharp’s, Staropramen, Sol

Number 1 craft in the US (Nielsen data in 2018) - sold in 25 countries across the globe

Sustainability / Responsibility:

Community:

Previous Episode

15 - Northern Monk | Faith Hazy Pale Ale

In this week’s episode, we discuss how Northern Monk is reinventing how breweries are seen both as makers of beer and as employers, in The Pursuit of Hoppiness. In the Hop Topic, we apply to become Michelob Ultra’s new Brand Ambassadors and Rich dashes Simmo’s dreams!

Be sure to follow Northern Monk 📲

👊 Website: https://northernmonk.com/

📷 Instagram: https://www.instagram.com/northernmonk/

🐦 Twitter: https://twitter.com/NMBCo

💪 Untappd: https://untappd.com/b/northern-monk-faith/970642

Location: Leeds, UK

Products:

5.4% A Modern Hazy Pale Ale packed with soft fruit flavours. Smooth, tropical and juicy. You’ve got to have Faith. - pineapple

History:

Humble beginnings of a £5,000 gift from a grandparent

2015 started, Old Flax Store and their LDS tap room.

Beer brewed across two sites, second much larger brewery on Sydenham Road in 2017.

Sustainability / Responsibility:

Created a Zero Waste beer in 2016 - The junk food project - make meals out of food that would have been thrown out - reclaimed or recycled pears, croissants and brioche. Hops and malt used in production is donated to a local farm for feed and fertiliser. Bottle made out of 100% recyclable glass.

Community:

Pride - social mission - committing to working with their communities for positive change - Every 12 pack of their “Keep the Faith” beer sold, donate £3 to LGBTQ+ community programs

Points of interest: Language - monk logo - refectories (what they call their venues / bars) - a room used for communal meals in a religious institution - calling their people “brethrin”

Angel of the north

Next Episode

17 - John Smith’s | Bitter

In this week’s episode we chat “No Nonsense” beer with John Smith’s Bitter, in the Pursuit of Hoppiness. In the Hop Topic, Simmo shares his views on the growing trend of Cannabis infused beers.

Be sure to check-out John Smith's 📲

👊 Website: https://www.johnsmiths.co.uk/

💪 Untappd: https://untappd.com/JohnSmithsBrewery

John Smith’s “No Nonsense” Ads: https://www.youtube.com/watch?v=15l3hx6loQc&ab_channel=JohnGraham

Location: Yorkshire, UK

Products: John Smith’s - We champion everyday, ordinary folks that are actually anything but. Because we know, just like our beer, they are “Only ordinary by name"

Number 1 classic ale in the UK

Original, Original Cask & Extra Smooth

Bitter: is a British style of pale ale that varies in colour from gold to dark amber, and in strength typically from 3% to 5.5% alcohol by volume. What makes a bitter: Adding hops early in the brewing process contributes bitterness to beer.

History:

Founded in 1758

John Smith's Brewery in Tadcaster, North Yorkshire, England, produces beers including John Smith's, the highest selling bitter in the United Kingdom since the mid-1990s. The majority of John Smith's sales are of the nitrogenated Extra Smooth product, although a cask conditioned variant is available nationally.

3.8m hectolitres (1.3m hl of John Smith’s)

John Smith - actual person - one of the son’s of the Tadcaster brewery

Born 1824. Put his own name on the door 1952

Chuck Norris vibes

Points of interest:

Peter Kay - “No Nonsense” advert campaign