160 New Estate Agents; 7 Critical Mistakes You MUST Avoid

Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.

Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practical actions that focus on high-return activities, ensuring you're not just busy, but productive.

Discover why pouring funds into expensive advertising isn't always the best strategy. We'll discuss how a tailored, multi-faceted marketing approach can significantly enhance your brand's presence without straining your budget. Furthermore, gain insights on how to manage your resources wisely - from smart budgeting to impactful branding—and maintain an unwavering commitment to your business vision.

Whether you're just starting out or seeking to rejuvenate your existing strategies, this episode is packed with valuable insights to help you navigate the competitive landscape of selling homes with confidence and creativity.

Tune in now to IGNITE your agency's potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Focus on lead generation and time management by conducting a time audit and consistently applying a scalable lead generation strategy, as these are critical for the growth and success of your agency.

➡️ Avoid relying on costly marketing shortcuts and silver bullets; instead, adopt a multifaceted and brand-resonant marketing approach that fits within your budget and time constraints.

➡️ Steer clear of common startup mistakes such as overinvesting in unnecessary property technology and underestimating operational costs, and instead invest in proven systems and authentic branding.

Some great moments:

✅ “So when she said I've signed up to get a right move banner, everybody in the room went ‘huuuh!’ and she realised straight away that that wasn't the answer!.”

✅ “Imagine if we're turning over £800,000 a branch and giving away a third of that commission. Oh my god, I won't be able to sleep at night!”

✅ “People love a faff!”