Ignite Your Estate Agency

Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week!

In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring move of door-knocking. Hear from our hosts Sam and Phil as they dismantle the myths around Superprime listings and share their boots-on-the-ground experiences.

Discover how to tailor your marketing approaches for high-value homes, the importance of maintaining personalised and meaningful connections, and the strategies that have worked—or haven’t—for Ashdown Jones.

When you’re ready, here are 3 ways we can help you IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Consistently reaching out with relevant, targeted content can position your agency as the go-to in your market.

➡️ Personalised and persistent efforts, whether through letters or phone calls, can open doors to high-value opportunities.

➡️ Don't be afraid to try bold approaches like door-knocking; sometimes the big risks bring the big rewards.

Some great moments:

✅ “You might be wondering, well, why on earth would I target these properties? ... you could easily add £500,000 pounds a year.”

✅ “I use the data by making the point and backing it up with data. I don't just deliver data, and it's very relevant data to that audience.”

✅ “Just by speaking to them consistently and speaking in their language ... they feel like you are the only person they could ask.”

Tune in to transform and IGNITE your agency!

Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!
Listen to the LEGEND Podcast here

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Learn strategies to target high-value homes without jeopardising your core market by creating a separate brand.

➡️ Embrace an entrepreneurial spirit and continually question the status quo, regardless of your experience level.

➡️ Master the LEGEND formula to convert property valuations into sales without compromising fees.

Some great moments:

✅ “We can decide that a £300,000 cottage with roses around the door is unique just as much as a £2.5 million home with 30 acres is!”

✅ “How do I make sure that, once I get the valuation, I convert without dropping my fee? Well, we have a formula we call legend!”

✅ “I'll very briefly explain what Legend is. It's listen, explore, gap, educate, needs, decision, and you can see it's just a timeline framework... ”

Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.

Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practical actions that focus on high-return activities, ensuring you're not just busy, but productive.

Discover why pouring funds into expensive advertising isn't always the best strategy. We'll discuss how a tailored, multi-faceted marketing approach can significantly enhance your brand's presence without straining your budget. Furthermore, gain insights on how to manage your resources wisely - from smart budgeting to impactful branding—and maintain an unwavering commitment to your business vision.

Whether you're just starting out or seeking to rejuvenate your existing strategies, this episode is packed with valuable insights to help you navigate the competitive landscape of selling homes with confidence and creativity.

Tune in now to IGNITE your agency's potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Focus on lead generation and time management by conducting a time audit and consistently applying a scalable lead generation strategy, as these are critical for the growth and success of your agency.

➡️ Avoid relying on costly marketing shortcuts and silver bullets; instead, adopt a multifaceted and brand-resonant marketing approach that fits within your budget and time constraints.

➡️ Steer clear of common startup mistakes such as overinvesting in unnecessary property technology and underestimating operational costs, and instead invest in proven systems and authentic branding.

Some great moments:

✅ “So when she said I've signed up to get a right move banner, everybody in the room went ‘huuuh!’ and she realised straight away that that wasn't the answer!.”

✅ “Imagine if we're turning over £800,000 a branch and giving away a third of that commission. Oh my god, I won't be able to sleep at night!”

✅ “People love a faff!”

This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.

Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation.

Discover how to double your valuations and why consistent daily actions, more than sporadic bursts of motivation, are key to maintaining growth. Whether you're looking to understand the importance of tracking key metrics or seeking strategies to manage challenging clients, this episode covers it all.

Are you prepared to elevate your business's strategy and ignite growth? Don't miss out on insights that can turn the tide for your estate agency!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Experience a behind-the-scenes day at Ashdown Jones in Windermere for FREE! Book your spot here www.ajmastermind.co.uk/btsday.
2. Listen to another episode:
   https://www.ajmastermind.co.uk/ignite-podcast
   .
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected].

Ask your questions to Sam or Phil: [email protected] OR [email protected].

Join our community of ambitious estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth.

If you have any questions, please get in touch. Also, make sure to check out our upcoming events at www.ajmastermind.co.uk/events.

Some key takeaways:

➡️ Consistent lead generation, beyond market triggers, ensures continuous business growth.

➡️ Tracking and measuring key metrics is essential for understanding and improving performance.

➡️ Regular lead generation and follow-through processes can help double your valuations and drive sustained growth.

Some great moments:

✅ "Tracking and measuring response rates are crucial. By understanding our metrics, we’ve been able to adjust and improve our lead generation strategies, directly impacting our revenue."

✅ "We send out around 15,000 letters annually, and believe me, it's a lifeline for our business"

✅ "Once you can predict your business outcomes, managing growth becomes significantly more straightforward"

Tune in to transform and IGNITE your estate agency with these expert insights and proven strategies.

Download the Lead Generation Success Checklist here: https://tinyurl.com/Lead-Generation-Checklist or email [email protected]

Read Sam’s blog post here: https://www.samashdown.co.uk/reboot-agency-successful-exit/

Sign up to our Direct Mail Workshops in Manchester or London via this link https://ajmastermind.co.uk/direct-mail-workshop

Welcome to another BONUS episode of Agency Affairs, our live weekly chat show about on going news topics in the UK estate agency industry.
This week we discuss an innovative marketing strategy to take away "for sale" and "to let" board messages and replace them with other phrases, a "Google Reviews Game Changer" by allAgents, new property listings being down EVERY month compared to the same month in 2019 and whether it will cause a catastrophic cashflow issue next year and much more.
Hope you enjoy.
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