#155 - How to Differentiate Your Brand in a Crowded Market
04/22/25 • 20 min
In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal’s CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes.
RELATED RESOURCES
Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/
Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/
Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/
In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal’s CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes.
RELATED RESOURCES
Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/
Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/
Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/
Previous Episode
#154 - The Halo Effect: How Social Media Can Supercharge Paid Search
Doubt that your social media ads are driving patient bookings? Here’s how to find out. Our hosts, Cardinal’s CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.’ We’ll break down how we test, analyze, strategize, and forecast to maximize impact.
RELATED RESOURCES
When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/
10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
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