The Audiencers: Small Publishers Are Sometimes The Most Innovative Ones, Community, and Buy vs. Build

We're taking a look behind the scenes of The Audiencers' and how culture takes precedence over strategy.

Madeleine White shares her experiences from conversations with various publishers, highlighting that small publishers are often the most innovative ones out of necessity, and the bold moves of innovators like The Economist, who recently became the first to launch a podcast exclusively for subscribers.

We also discuss the importance of community in fostering a sense of belonging among readers, and delve into the ongoing debate in the industry—whether to build or buy technology solutions—and discuss current market trends.