Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
I Need More Coffee And Better Ideas

I Need More Coffee And Better Ideas

Norkon with Birger Søiland

profile image

1 Creator

profile image

1 Creator

A podcast for news publishers. Join us for an informal chat with industry experts about thought-provoking topics and hear about matters that lie close to their hearts. Grab a coffee and join us for a dose of inspiration.
bookmark
Share icon

What is I Need More Coffee And Better Ideas about?

An informal chat with industry experts about thought-provoking topics and trends and hear about matters that lie close to their hearts. Grab a coffee and tune in for 15min!

All episodes

Best episodes

Top 10 I Need More Coffee And Better Ideas Episodes

Goodpods has curated a list of the 10 best I Need More Coffee And Better Ideas episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to I Need More Coffee And Better Ideas for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite I Need More Coffee And Better Ideas episode by adding your comments to the episode page.

I Need More Coffee And Better Ideas - The Rebooting Part 1: Rethinking Subscription Strategies
play

07/23/24 • 9 min

In this episode, we sit down with Brian Morrissey, founder of The Rebooting, to discuss the evolving landscape of subscription models and the pressing need for innovation in this space to define new benchmarks for success. Brian shares his keen observations on the strategic changes at The Washington Post and their potential implications for the broader media industry.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - The Rebooting Part 2: Process Innovations And Roadmap To Success
play

07/30/24 • 15 min

What if you abandoned print today and launched your news publication as digital-only?

In this episode, we dive into the mindset shifts required and the innovations necessary on the product side to succeed in this brave new world.

Brian Morrissey, founder of The Rebooting, shares his expert recommendations for mid-size publishers navigating this transformation. He emphasizes the importance of process innovation, efficiency, and cost savings as critical elements for maintaining competitiveness. Brian offers a roadmap for success over the next 5-10 years, highlighting key strategies to ensure your publication not only survives but thrives in the digital era.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - Fortune Media: How a print magazine thrives in the digital age
play

10/22/24 • 28 min

Jim Edwards, Global Executive Editor for News at Fortune Media joins us in this episode and shares Fortune's unique positioning. He explores how traditional media models that have long relied on print and live conferences, once considered outdated, have now become valuable assets in today’s subscription-driven landscape.

We also discuss Fortune’s late digital evolution, including its delayed launch of a dedicated website until 2017, and how this hindsight allowed the company to avoid many of the common pitfalls of digital media. Additionally, we dive into the impact of third-party cookie tracking, privacy concerns, and the rise of the “consent or pay” business model.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - Arizona Media Association: Adapting Video Strategies for Modern Media
play

08/27/24 • 20 min

Nate Kelly, VP of the Arizona Media Association, shares the success behind video strategies and emphasizes the importance of embracing new formats, like vertical video, and prioritizing speed and relevance over polished production in news content.

By focusing on relevant, well-placed content and removing intrusive, low-value ads and videos publishers can create a high-quality premium environment that justifies subscription fees and meets modern consumer expectations.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - Norkon CEO: Embracing Collaboration With Leaders In Their Field
play

09/24/24 • 17 min

Eirik Naesje, CEO at Norkon, talks about the evolving media landscape and how media companies adapt to technological advancements to cope with changing consumer expectations. Eirik shares his observations of successful news publishers who have embraced a collaborative approach with technology firms to tap into skilled and forward-thinking software developers, rather than trying to solve short-term tech challenges in-house.

bookmark
plus icon
share episode

The unsettling decline of social media as a referral source underlines the importance of SEO for news publishers in driving search engine visibility and user engagement, despite the unpredictability of Google's algorithms. In this episode, we sit down with Barry Adams, SEO Expert at Polemic Digital, to discuss news aggregators and the need for publishers to build loyal audiences and maintain journalistic integrity, advocating against clickbait tactics and emphasizing quality content.

bookmark
plus icon
share episode

We're taking a look behind the scenes of The Audiencers' and how culture takes precedence over strategy.

Madeleine White shares her experiences from conversations with various publishers, highlighting that small publishers are often the most innovative ones out of necessity, and the bold moves of innovators like The Economist, who recently became the first to launch a podcast exclusively for subscribers.

We also discuss the importance of community in fostering a sense of belonging among readers, and delve into the ongoing debate in the industry—whether to build or buy technology solutions—and discuss current market trends.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - The Keyword Is "Speed" In an Accelerated AI Revolution
play

10/30/24 • 23 min

Danny Lein, founder of Twipe, joins us to discuss the challenges and opportunities media organizations face in an era where AI technology is disrupting businesses at very high speed, where tech giants like AWS, Google and Microsoft release new AI products at an extremely rapid pace. Danny also shares highlights from the Twipe Digital Summits, which reunited expert keynote speakers from the industry.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - JP/Politiken Media Group: Gen AI and How JP/Politiken Embraces the Future
play

08/13/24 • 20 min

Stig Ørskov, CEO of JP/Politiken Media Group, joins the conversation to discuss the significant shifts in the media industry and how the AI revolution is different by allowing publishers to play a proactive role and sit down at the negotiation table.

We touch on the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how subscriptions will continue to be the main source of revenue for publishers.

Stig also shares JP's experience with producing niche content and creating verticals for different industries and observes the success and efficiency of audio as the new favorite medium for news consumption.

bookmark
plus icon
share episode
I Need More Coffee And Better Ideas - DN Media Group: Product Development and Take on Current Status
play

08/20/24 • 14 min

Are Westerink Sandvik, Product Manager at DN Media Group, shares his focus on integrating product development with media, emphasizing the importance of delivering a high-quality digital user experience. Whether bundling different services to the reader, leveraging gamification with platforms like Fantasy Funds to attract younger audiences or exploring future AI-driven services to subscribers, Are shares insights and some of the successes and focus areas at DN to continuously improve their digital offering.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does I Need More Coffee And Better Ideas have?

I Need More Coffee And Better Ideas currently has 15 episodes available.

What topics does I Need More Coffee And Better Ideas cover?

The podcast is about News and Podcasts.

What is the most popular episode on I Need More Coffee And Better Ideas?

The episode title 'SEO, Google and web traffic with Barry Adams: is there a light at the end of the tunnel?' is the most popular.

What is the average episode length on I Need More Coffee And Better Ideas?

The average episode length on I Need More Coffee And Better Ideas is 21 minutes.

How often are episodes of I Need More Coffee And Better Ideas released?

Episodes of I Need More Coffee And Better Ideas are typically released every 7 days.

When was the first episode of I Need More Coffee And Better Ideas?

The first episode of I Need More Coffee And Better Ideas was released on Jul 16, 2024.

Show more FAQ

Toggle view more icon

Comments