I Need More Coffee And Better Ideas

The unsettling decline of social media as a referral source underlines the importance of SEO for news publishers in driving search engine visibility and user engagement, despite the unpredictability of Google's algorithms. In this episode, we sit down with Barry Adams, SEO Expert at Polemic Digital, to discuss news aggregators and the need for publishers to build loyal audiences and maintain journalistic integrity, advocating against clickbait tactics and emphasizing quality content.

We're taking a look behind the scenes of The Audiencers' and how culture takes precedence over strategy.

Madeleine White shares her experiences from conversations with various publishers, highlighting that small publishers are often the most innovative ones out of necessity, and the bold moves of innovators like The Economist, who recently became the first to launch a podcast exclusively for subscribers.

We also discuss the importance of community in fostering a sense of belonging among readers, and delve into the ongoing debate in the industry—whether to build or buy technology solutions—and discuss current market trends.

Danny Lein, founder of Twipe, joins us to discuss the challenges and opportunities media organizations face in an era where AI technology is disrupting businesses at very high speed, where tech giants like AWS, Google and Microsoft release new AI products at an extremely rapid pace. Danny also shares highlights from the Twipe Digital Summits, which reunited expert keynote speakers from the industry.

Stig Ørskov, CEO of JP/Politiken Media Group, joins the conversation to discuss the significant shifts in the media industry and how the AI revolution is different by allowing publishers to play a proactive role and sit down at the negotiation table.

We touch on the importance of establishing direct relationships with readers, how the main challenge today lies in reaching the audience, and how subscriptions will continue to be the main source of revenue for publishers.

Stig also shares JP's experience with producing niche content and creating verticals for different industries and observes the success and efficiency of audio as the new favorite medium for news consumption.

Are Westerink Sandvik, Product Manager at DN Media Group, shares his focus on integrating product development with media, emphasizing the importance of delivering a high-quality digital user experience. Whether bundling different services to the reader, leveraging gamification with platforms like Fantasy Funds to attract younger audiences or exploring future AI-driven services to subscribers, Are shares insights and some of the successes and focus areas at DN to continuously improve their digital offering.