SEO, Google and web traffic with Barry Adams: is there a light at the end of the tunnel?

The unsettling decline of social media as a referral source underlines the importance of SEO for news publishers in driving search engine visibility and user engagement, despite the unpredictability of Google's algorithms. In this episode, we sit down with Barry Adams, SEO Expert at Polemic Digital, to discuss news aggregators and the need for publishers to build loyal audiences and maintain journalistic integrity, advocating against clickbait tactics and emphasizing quality content.