Arizona Media Association: Adapting Video Strategies for Modern Media

Nate Kelly, VP of the Arizona Media Association, shares the success behind video strategies and emphasizes the importance of embracing new formats, like vertical video, and prioritizing speed and relevance over polished production in news content.

By focusing on relevant, well-placed content and removing intrusive, low-value ads and videos publishers can create a high-quality premium environment that justifies subscription fees and meets modern consumer expectations.