
Making Your Brand Impossible To Resist: Secrets For Impressing, Influencing, and Inspiring Your Audience Featuring Sally Hogshead - I Love Marketing Episode #413
08/31/21 • 19 min
1 Listener
Better is NOT Better: Sally lays out the huge differences between being ‘better’ and being DIFFERENT.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Sally in this episode:
- How Sally restructured her business, started over with her social media, and became more of herself
- How to discover who YOU are at your absolute HIGHEST and compete by having a deep, powerful identity
- One of the EASIEST strategies successful companies and brands use to position themselves differently
- Sally reveals the 4 different ways to compete in the battle royale between ‘better’ and ‘different’
- The H.A.C. FORMULA for differentiating your company and rewriting the rules of your industry
- How to use the strategies of FASCINATION to be different and attract of your ideal Clients
Better is NOT Better: Sally lays out the huge differences between being ‘better’ and being DIFFERENT.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Sally in this episode:
- How Sally restructured her business, started over with her social media, and became more of herself
- How to discover who YOU are at your absolute HIGHEST and compete by having a deep, powerful identity
- One of the EASIEST strategies successful companies and brands use to position themselves differently
- Sally reveals the 4 different ways to compete in the battle royale between ‘better’ and ‘different’
- The H.A.C. FORMULA for differentiating your company and rewriting the rules of your industry
- How to use the strategies of FASCINATION to be different and attract of your ideal Clients
Previous Episode

Getting The Fundamentals of Marketing Featuring Clay Hebert at Joe Polish’s Genius Network - I Love Marketing Episode #412
How to correctly think about your marketing, positioning, branding, and messaging if you’re a successful company.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Clay in this episode:
- The 2 most powerful words in marketing AND the 3-word formula for making your marketing 10x more powerful
- How to differentiate yourself from your competitors (PLUS: How to increase your wealth using “Portable Story Math”)
- The Perfect Intro: The most effective way to explain what you do (Most people get this wrong. Here’s how to do it right.)
- One of the best ways to use testimonials and social proof that makes your marketing A LOT more persuasive
- A ninja trick for discovering what your Customers are searching to find you (This is one of the most useful secrets on the internet)
- The best piece of advice for maximizing your book and why a book is one of the strongest pillars in building your personal brand
Next Episode

Recipes For Success Featuring Brian Tracy at Joe Polish's Genius Network - I Love Marketing Episode #414
How to market your products and services, sell more effectively, and become even more valuable in business.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Brian in this episode:
- What successful people do differently than unsuccessful people and how you can become even MORE successful
- The story of Brian’s experience in the publishing industry and how it led him to writing 86 books over 26 years!
- How to freely discover the recipe for writing and publishing books and impacting millions of peoples lives
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