HUNGRY. - Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho

Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho

09/16/24 • 95 min

HUNGRY.

Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

ON THE MENU:

The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “...you must adapt to the room you’re in”
Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
What To Do When Everything is Going Wrong: do the opposite of what you think you should do
How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.

ON THE MENU:

The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “...you must adapt to the room you’re in”
Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
What To Do When Everything is Going Wrong: do the opposite of what you think you should do
How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)

Previous Episode

Espresso: Seth Godin, 3 Golden Rules for Creative High Performance Cultures

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here (https://www.instagram.com/_hungry.pod/)

Next Episode

Espresso: How Innocent Won a Tesco Listing - Negotiation Tactics from a Master "Be Flexible in the Moment and know when to say "yes""

Espresso's are powered by our brand new sponsor, Unleashed!