Espresso: How Innocent Won a Tesco Listing - Negotiation Tactics from a Master "Be Flexible in the Moment and know when to say "yes""

Making bugs mainstream is a brilliantly bonkers idea.

I love brilliantly bonkers people.

This Poddy was bonkers and brilliant

yummy wisdom left me bug-eyed n’ bonked out

Leo is an EXCEPTIONALLY bright visionary

Leo sees bugs on bougie small plate menus in Shoredtich,

Cricket Con Carne demolished on hungover Boxing Days in Glasgow

And, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)

YUMBUG is backed by the genius Ollie, the man behind BOTIVO

And, James Watt founder of BrewDog

This is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck)

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ON THE MENU:

1. YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”
2. The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.
3. How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:
4. Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugs
5. The American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoia
6. Why You Must Treat an Investor Like a Customer
7. The Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”
8. Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and founders
9. The “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)
10. Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise ship
11. Rory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink founders
12. Emotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous Empathy
13. Paul Graham Do Things That Don’t Scale Create a great memorable first experience
14. Shallow experience vs depth of experience
15. Why sweat the small stuff is bad advice for brands: It matters argument vs it matters most
16. 80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?
17. Perceived value vs actual value: Does Design Really Matter?

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