3.1 Hyper-personalisation, with Bertie Tonks

10/05/23 • 37 min

Does your phone ever show you adverts for things you hadn't even realised you wanted?
Hyper-personalisation may not be new to customer experience teams, but has only recently broken onto the people profession scene.
To explore the phenomenon, we kick off season three with Bertie Tonks, chief people officer of Collinson Group, and 2023's #1 HR Most Influential practitioner.
Tonks delves into his own efforts at introducing a hyper-personalised approach to the people profession, covering its application to wellbeing, benefits, engagement and much more...

Previous Episode

HR Focus (1): SME Talent

In the war for talent, how can David beat Goliath?
In the first episode of our brand-new podcast, HR Focus, we zoom in on the difficulties facing SMEs in finding, retaining, and developing talent.
HR magazine editor Jo Gallacher first speaks to Luke Hicks, of HR software company Cornerstone, before turning to Grace Mansah-Owusu, organisational psychologist and talent specialist, for answers to the audience's questions.
Stay tuned on our LinkedIn (https://www.linkedin.com/company/13051957/) for the opportunity to ask questions on the next episode of HR Focus.

Next Episode

HR Focus (2): The Talent Mismatch

The skills needed by employees have evolved rapidly over the past few decades, with employees racing to keep up with time.
But with just 30% of CEOs confident that their business has the skills it needs, why do talent teams so often find themselves fighting a losing battle?
Jo sits down with experts Dominic Holmes (Cornerstone) and Suki Kaur (Avask Group) to find out exactly how to supercharge a skills strategy.
Read Cornerstone's UK Talent Health Index ebook now here.
The Talent Health Index self-assessment is available here.