How to Create Brand Guidelines for Consistent, Easy Marketing

02/11/25 • 7 min

Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.
In this episode, I’ll break down:
✅ Why brand consistency builds trust and increases sales (by 10-20%!)
✅ The key elements of brand guidelines that make marketing easier
✅ How to stop wasting time on content that doesn’t feel right
✅ How to create brand guidelines that help you show up confidently

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Previous Episode

STOP Believing These Website Myths! (They’re Holding Your Business Back)

If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.

In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales.

📌 In This Episode, You’ll Learn:
✅ Why SEO isn’t as complicated as you think
✅ Why a pretty website alone won’t get you bookings
✅ The real reason free website builders and AI tools can hurt your business
✅ Why social media is NOT a replacement for your website
✅ How to turn your site into a lead-generating machine (without constantly rebuilding it)

🎧 Episode Breakdown & Timestamps:
00:00 Welcome – Why website myths are hurting your business
00:43 Myth #1: "If I build it, they will come" (Why your website needs strategy, SEO, and content)
01:38 Myth #2: "A pretty website is all that matters" (Why visuals alone won’t get you clients)
02:35 Myth #3: "I can just use a free website builder or AI" (Why free tools may cost you in the long run)
03:40 Myth #4: "I don’t need a website, social media is enough" (Why your website is your brand’s home base)
05:10 Myth #5: "SEO is too complicated for DIYers" (SEO is simpler than you think!)
06:25 Myth #6: "I just need to buy a template and fill in the blanks" (Why templates need customization)
07:30 Myth #7: "Mobile design doesn’t matter that much" (Most visitors browse on mobile first!)
08:20 Myth #8: "Websites are just online brochures" (Your website should work like a salesperson)
09:12 Myth #9: "I can just set it and forget it" (Why website updates keep your business visible)
10:30 What to do next – How to build a website that sells for you

💡 Resources & Next Steps:
🚀 Want to stop second-guessing your website? Build a strategic site that helps you get found, attract ideal clients, and grow your business—without the guesswork.

🎯 Join Brand Base Camp for expert guidance, live support, and all the tools you need to create a website that works for you:
👉 dearkatebrandstrategy.com/bbc

📢 Let’s Connect!
✨ Have a question about today’s episode? DM me on Instagram [@dearkatebrandstrategy] or leave a review!
✨ Loved this episode? Share it with a fellow entrepreneur who needs a website that works!

🎙️ Subscribe & Review
Don’t forget to subscribe so you never miss an episode! If you found value in today’s episode, leave a review—it helps more small business owners get the website clarity they need.

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Next Episode

7 Ways AI Can Help You DIY Your Website

Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways AI can make your DIY website journey faster, easier, and stress-free.

We’re covering:
✅ How AI can help with SEO & competitor research so you stand out
✅ Using AI to write website copy that connects & converts
✅ AI-powered brand colors, fonts, and mood boards
✅ Generating custom stock photos to match your brand
✅ AI-assisted layout & design inspiration to make your site shine
✅ Adding custom code (without knowing how to code!)
✅ Using AI for market research & ideal client insights

If you’re a small business owner, creative entrepreneur, or service provider DIY-ing your website, this episode is packed with actionable tips to help you work smarter, not harder!

🔗 Mentioned Resources & Links:
Website Writer AI – AI-Powered Copywriting for Showit
Free Website Checklist – Make Sure You Have the Essentials

💬 Which AI trick are you most excited to try? Let’s chat!
DM me on Instagram [@dearkatebrandstrategy] or leave a review & let me know!

🎧 Love this episode? Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify!

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

How You Pictured It - How to Create Brand Guidelines for Consistent, Easy Marketing

Transcript

Kate (2)00:01:23.430

does this sound familiar? you sit down to create some marketing content for your business and your mind just goes blank. You stare at the screen thinking, what should I post today? What should I write about? What should I say? Three hours later, you're still sitting there scrolling through competitor's content, looking for inspiration. Throwing spaghetti at the wall just to see what sticks. Or maybe you decided to let AI take the reins. You've ask