How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem - 33: Frameworks That Work When Product Managers Hire Other PMs

33: Frameworks That Work When Product Managers Hire Other PMs

01/26/22 • 52 min

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Clarissa Silva (C Silva Solutions LLC), Michele Heyward (PositiveHire), and Jedidiah Jonathan (Amazon) to talk about hiring product managers. The first thing most hiring managers do during the hiring process is to look for skills that match the job description and what the applicant can bring into the company. But, it’s also important to ensure that diversity and inclusion is always taken into consideration.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
01:38 When it’s time to hire, train, and delegate to other PMs
02:57 Myth: All hiring processes are the same
07:45 The landscape of what it looks like for executive recruiting
12:37 What’s the best approach to gaining the best talents?
16:45 Offer expertise to bigger organizations to build partnerships
23:48 Dos and Don’ts for a PM hiring another PM
29:05 Always keep communication clear
31:20 Understand the minimum skills required for the job
34:45 A diverse interview panel is important
37:43 Flexibility between structured interview and human connection during interviews
39:42 Universalizing the outcomes of the methodology in the interview
43:25 Start asking good PMs and map those skills down
47:44 Inclusivity in companies require more creative approach

What to Listen For:

00:00 Intro
01:38 When it’s time to hire, train, and delegate to other PMs
02:57 Myth: All hiring processes are the same
07:45 The landscape of what it looks like for executive recruiting
12:37 What’s the best approach to gaining the best talents?
16:45 Offer expertise to bigger organizations to build partnerships
23:48 Dos and Don’ts for a PM hiring another PM
29:05 Always keep communication clear
31:20 Understand the minimum skills required for the job
34:45 A diverse interview panel is important
37:43 Flexibility between structured interview and human connection during interviews
39:42 Universalizing the outcomes of the methodology in the interview
43:25 Start asking good PMs and map those skills down
47:44 Inclusivity in companies require more creative approach

Previous Episode

32: Data Gathering and Verification with AB Testing

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Ron Berman (Marketing Professor at Wharton) to talk about experimentation. Since data is one of the most valuable components to all product development, is it right to say that AB testing is the ultimate go-to experiment method? Or will it depend on the availability of samples and the number of experiments your team is willing to test? Tune in to find out!

What to Listen For:

00:00 Intro
05:06 Is AB Testing the best experimentation process?
08:48 Run the test, design two versions, check the conversion rate
12:38 If you change something very small, the effect is not very large
22:34 We need to think of good things to experiment with
30:34 When the result is indisputable and when it becomes inconclusive
34:50 Running multiple versions of an experiment
42:02 Conducting a test with very small samples
46:21 AB test is just one method of quantitative experimentation
56:34 Let data drive in making critical decisions

Next Episode

34: Why Do PMs Need to Find Their Leadership Voice?

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Ronke Majekodunmi (PayPal) to talk about finding your leadership voice. When you have a voice powerful enough to be a catalyst of change, then you are on your way to becoming an effective leader. Your leadership voice, when used correctly, will greatly benefit your organization and the people you work with.

What to Listen For: