17 Lessons from the Accelerator Mastermind

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4 times per year I get into a room with my accelerator clients and we spend 2 days masterminding. You might be wondering what that is.

Today’s episode will be all about debriefing the recent mastermind event we did in Melbourne.

Since a lot of people are asking us what goes on at these events, we thought it would be cool to share with your what actually happens.

“The destination is not the goal. We’re setting an intention to head in a direction.” - Den Lennie

What You’ll Learn From This Episode:

Den’s biggest takeaway from the event
Charley’s observation of people’s transitions throughout the event
The challenges one faces in a period of transformation from freelancer to business owner
What makes the video business industry different
Investing in marketing doesn’t necessarily mean spending on ads
Why you should use LinkedIn for your video business
LinkedIn strategies that actually work
Key insights about quarterly planning
The benefits of planning
Who are these events for?
What’s the purpose of these events?
Pricing: Common challenges that arise
The cultures Den builds at the Video Business Accelerator
The dangers of being in a pessimistic environment
Marketing: When is the right time to do it?
Video is becoming a significant part of every industry
Benefits of being part of the accelerator program

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Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

Previous Episode

Being Too Creative Could Scare Clients Off with Simeon Quarrie (Part 2)

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In part one of our back-to-back episodes with Simeon Quarrie, he shared some insights about the efficiency brought about by starting work at 2am every day. We talked about his work ethic and his ability to scale up and down depending on the projects at hand. Simeon and I also discussed how he makes sure that he is always one step ahead in the video business industry.

Today, as we continue our discussion, Simeon will share with us how, oftentimes, being too creative can scare a client. Based on Simeon’s previous experiences, he will tell us how important it is to get the right balance between creativity and meeting the demands of clients.

What You’ll Learn From This Episode:

Marketing Processes and Strategies: Getting more clients in the corporate market
Why being strategic in networking is paramount to getting your target market
Understanding your target market
Presenting yourself: For industry vs. when looking for clients
Reasons why clients are terrified of too much creativity
Why too much creativity is hurting your business
Why most clients go for predictable outcomes
Looking at the customer’s needs and providing consistent work
The risk of video businesses spending money on equipment and going broke
The significance of focusing ON the actual business
Instead of being IN the business, work ON the business
How Simeon creates impact with storytelling
Focusing on values — How it changes the perception of customers

Connect with Simeon Quarrie

Instagram

YouTube

VIVIDA

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About Simeon Quarrie

Simeon Quarrie is the owner of VIVIDA. He is a filmmaker and storyteller who has successfully built a world-leading wedding video business and one of the few who has successfully transitioned into working with large businesses. Simeon is an international speaker, Canon Ambassador, Gteam member, and an advisor for Google and YouTube. He ensures he is focused on staying one step ahead and now creates interactive Virtual Reality films. Simeon’s clients include Sky, Barclays, Burberry, and EY.

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com

Next Episode

Video Production Business Manifesto with Ryan Spanger (Part 1)

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After being in the video business industry for so long, it only takes a little loss of focus to lose track. But what does it take to make you stay in the game? How do you remind yourself that you have goals to achieve and dreams to chase?

Today, I’ll be speaking with one of my clients, Ryan Spanger, owner of Dream Engine. Ryan has been in the video production industry for 20 years, and his experience is immense. He will be sharing with us what he did to remind himself that he needs to stay on track, and how he keeps tabs on his thoughts, dreams, and goals.

If you’re going through a certain time in your business where everything just seems so dull, tune in and learn a lot of strategies for re-igniting your passion and focus.

What’s In This Episode:

About the Manifesto: What is it? How did it come about?
Ryan Spanger’s Manifesto: What do they mean?

# 1: If the story you’re telling yourself is no longer working, you can replace it with a new and better story.

Examples from own experience that led to this mindset

# 2: Cut loose.

What are the things holding you back from achieving more?
Burn ships

# 3: It’s not about the gear.

Invest in what really matters
Make sure that the equipment you’re using has ROI for every project

# 4: The journey towards mastery.

Slow and steady work leads to the development of mastery
Strategy and consistency are key factors to being successful
Be committed to working towards mastery
Kaizen

# 5: The industry does not exist.

# 6: These days, every business is an online business.

Be very clear about your target market, your products, and offers

# 7: Learning to love sales.

Define sales in a way that works for you
Find out what you can do for your prospects to alleviate their pains

# 8: Hang on to your soul.

Never forget why you’re doing what you’re doing
Feed your creativity
Value the present

# 9: Have someone in your life who believes in you more than you do.

Connect with Ryan Spanger

Website

Dream Engine

Twitter

About Ryan Spanger

Ryan Spanger is the Owner and Founder of Dream Engine, a video production company based in Melbourne, Australia. Ryan’s goal at Dream Engine is to help fast-track medium-sized companies to communicate, sell, and train more effectively through videos. He is committed to his mission of working with businesses to apply the Dream Engine method, and make videos that get their clients the results they need.

Connect with Den Lennie