Dating Profile Perfection: How To Maximise Your Matches

03/28/24 • 37 min

Over 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches?

In today’s episode, Ziba and Raphy delve into the science of online dating to discover what turns people off, how you can make your profile stand out and how to can maximise your matches to secure a date.

You’ll hear a first hand account of the wild west of app based dating from Becky Govier and get the top insights from Michael Kaye: industry expert from one of the world’s biggest dating sites, OKCupid. Then, we put behavioural science to the test by taking to the streets to ask the general public to swipe left or right on our optimised and un-optimised profiles.

Follow Ziba Goddard on LinkedIn

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Follow Michael Kaye on Linkedin

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com

This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Over 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches?

Follow Ziba Goddard on LinkedIn

Follow Raphy March on Linkedin

Follow Michael Kaye on Linkedin

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com

This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Previous Episode

Season 1 Trailer

Join behavioural scientists and hosts Ziba Goddard and Raphy March for the show that explores the fun side and real-world implications of the insights from behavioural science.

Investigating every day dilemmas, we talk to expert guests, explore the latest psychological research and carry out undercover experiments so that you can hack the brain and make smarter choices in life and business.

If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Next Episode

Stop giving bad gifts! How to elevate your gift-giving game using science

There is an epidemic of bad gifting going on right now. Last Christmas, 72% of people believed they had received a gift that was ‘disappointing’ or ‘weird’. And nearly one in four said they’d received such a bad gift that it had actually led to an argument.

In today's episode, Ziba and Raphy hack the brain of the 'the bad gift receiver' and unwrap the behavioural science behind giving the perfect present.

They speak to Professor Julian Givi, whose research explores consumer behaviour decision making in the context of gift purchasing. Then, you'll hear Raphy go undercover to put our psychology to the test buy presenting a notoriously difficult gift-receiver her engagement present.

Follow Ziba Goddard on LinkedIn

Follow Raphy March on Linkedin

Follow Julian Givi on Linkedin

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com

This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.