Create Better Podcast Episodes with This 4 Part Framework with Colin Gray

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09/09/22 • 42 min

1 Listener

Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code LUIS to get 15% off a membership plan.

‘DISCIPLINE EQUALS FREEDOM’ is the mantra of Navy Seal Jocko Willink - a sentiment that is echoed in this episode by Luis Diaz and Colin Gray as they talk about how STRUCTURE EQUALS FREEDOM when it comes to producing top quality podcasts.

Colin Gray is the Founder of ThePodcastHost.com, a top online resource for podcast education. In this episode he shares his secret sauce on the number one ingredient required to help your podcast listeners breed success. You guessed it: structure. This episode is for anyone who’s producing podcasts and is looking to up their audio game with stellar advice on guests, research, case studies - even seasons! All you need to know to give YOUR quality podcast content the structure it needs is right here.

“Any good intro needs to essentially give away all of the episode.” – Colin Gray

In This Episode:

[8:45] How to think of your content as a ‘lesson’

[10:45] The mistake of trying to tease too much or give too much info

[11:15] Scaffolding: explaining your structure to your audience

[12:42] Breaking your episode into: Intro, Theory, Case Studies, Action Steps

[14:52] Creating an ACTION as listener homework

[21:55]Formulating questions with your guests that allow you to move through each section

Resources:

Alitu

Connect with Colin Gray:

- LinkedIn

Website: http://www.thePodcastHost.com

- YouTube

- The Podcraft Podcast

Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code LUIS to get 15% off a membership plan.

“Any good intro needs to essentially give away all of the episode.” – Colin Gray

In This Episode:

[8:45] How to think of your content as a ‘lesson’

[10:45] The mistake of trying to tease too much or give too much info

[11:15] Scaffolding: explaining your structure to your audience

[12:42] Breaking your episode into: Intro, Theory, Case Studies, Action Steps

[14:52] Creating an ACTION as listener homework

[21:55]Formulating questions with your guests that allow you to move through each section

Resources:

Alitu

Connect with Colin Gray:

- LinkedIn

Website: http://www.thePodcastHost.com

- YouTube

- The Podcraft Podcast

Previous Episode

Intro Episode How To Create Viral Podcast Content

Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code LUIS to get 15% off a membership plan.

Are you passionate about podcasting and eager to learn the tools, techniques, and industry tricks to swing the door wide open for your podcast and invite new listeners in?

In this teaser episode, podcaster Luis shares his podcasting origin story – that defining conversation with a stranger that led to him consistently growing podcast audiences of over 100K a month for the shows he was to go on and manage.

Luis’ story of his first marketing convention at age 25 and how he scraped together the $5K attendance fee to get a foot in the door is packed full of pearls of wisdom that illuminate an audacious insight into podcasting that involves approaching complete strangers and turning them into business partners.

Whether you are looking to get started with that first conversation or looking for ways to get over one hundred thousand listeners a month tuning into what you have to say, this show is for you. It’s all about creating content that will pay, stay, and refer.

This episode is part of a series called ‘How to get your first 100K podcast listeners’ and features exciting excerpts from interviews with podcast sage Colin Gray and short-form content wizard Ryan Magin. Let’s go!

“Podcast content – when it’s done right – has the ability to take a stranger from ‘I don’t know you or trust you’ to ‘I trust you and I possibly want to go deeper into a relationship with you.’”

– Luis Diaz

In This Episode:

[01:08] Luis shares his origin story involving approaching a stranger by way of a podcast offer

[05:54] Ben the bodybuilder – befriending intimidating millionaire strangers in a crowd

[07:52] Colin Gray on creating structure in your podcast content

[08:57] Ryan Magin on repurposing your podcast content so that it can go viral

[11:38] Shout outs from business partners of Luis

Next Episode

3 Online Tools That Will Help You Create BETTER Content

Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code LUIS to get 15% off a membership plan.

Are you looking to grow your podcast audience but are afraid of the algorithm and don’t know where to begin? Not to worry – Luis is here with 3 online tools that help you create better, more findable podcast content.

These tips will not just improve your understanding of SEO – they will boost your business too. It’s all about figuring out how to search through the data effectively and letting the results speak for themselves in a way that often paints a clearer picture than anecdotal evidence ever will.

From free Google software to Luis’ tip on recording your client’s Zoom calls so you can turn the FAQs into episodes and potential sales data – it’s all here for you, free.

Your online presence needs a smart SEO strategy that draws your listeners in. These tools will successfully help you implement that strategy into your podcast and business

“I truly believe that you can use these tools to create better Vlogs, better podcasts, better Facebook posts... you name it.”

- Luis Diaz

In This Episode:

[3:01] Removing all the guesswork involved in finding your audience

[3:46] GrowthBar SEO – making SEO friendly headlines

[6:43] Google Trends – free and easy-to-use

[8:57] Client Zoom Calls – record, transcribe, and sort for FAQs

[11:52] Searching through your most engaging Instagram posts

Resources:

- https://www.growthbarseo.com/?afmc=7l

- Descript

- Google Trends