S2:E14 | How Amanda Frye Thinks About The Quest for Genuine Social Engagement

10/13/23 • 42 min

In today's episode of "How Leaders Thing," your host Kenny Lange sits down with Amanda Fry from Talent Crowd @JoinTheCrowd to dive into the importance of genuine conversations, providing value to others, and creating meaningful relationships. They explore Amanda's experience with social media, the challenges of maintaining originality in content creation, and the impact of algorithms on engagement. They also discuss the role of data in understanding audience behavior and the need for leaders to align actions with their company's mission.

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Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
* YouTube: https://www.youtube.com/@Kennylange/podcasts
* Website: https://howleadersthink.kennylange.com/

Be sure to subscribe so that you don’t miss an episode!

Resources:
1. Amanda's LinkedIn: https://www.linkedin.com/in/amandafrye/
2. Kind Transparency: Say what you mean (without being a jerk): https://amzn.to/48KZBt4
3. Talent Crowd Website: https://www.talentcrowd.com/
4. Clarity Field Guide: https://amzn.to/3F8aRlE
5. S2 Roadmap: Kennylange.com/road-map
6. https://databox.com/

Timeline:
[00:00:00] Intro
[00:01:27] Social media is becoming monotonous and exhausting.
[00:05:19] Algorithmic manipulation causing issues in social media.
[00:08:20] Leadership's influence necessitates thoughtful actions online.
[00:12:34] Generic emails impact audience engagement, deliverability.
[00:15:39] Data-driven marketing clashes with audience benefit.
[00:16:39] Data tells a story, but goal matters.
[00:23:26] Value proposition and uniqueness vital for success.
[00:26:59] Reflect on brand, trust instincts, curate identity.
[00:27:50] Explore talent crowd's website for fun engagement.
[00:31:54] Clarity on ideas helps filter potential contributions.
[00:36:13] Analyze data, set goals, make a plan.
[00:39:46] Tech consulting platform with diverse talent pool.
[00:40:40] Genuine transparency fosters trust and success.

#socialmedia #authenticity #datadrivenmarketing #marketing

For more inspiring and insightful content, don't forget to subscribe to the How Leaders Think Podcast.

Be sure to subscribe so that you don’t miss an episode!

#socialmedia #authenticity #datadrivenmarketing #marketing

Previous Episode

S2:E13 | How Logan Lyles Thinks About The Evolution Of Marketing to Nearbound and the "Who Economy"

In this episode of "How Leaders Think," host Kenny Lange sits down with guest Logan Lyles from Teamwork.com to discuss the evolution of marketing. They dive into the concept of Nearbound marketing and the importance of defining your Ideal Client Profile (ICP). They explore the benefits of co-marketing and refining your business strategy, emphasizing the power of having a strong point of view. They also touch on building relationships with sales reps and the shift from the "how economy" to the "who economy." Overall, this episode offers valuable insights into the future of marketing and how to effectively reach and engage with your target audience.

For more inspiring and insightful content, don't forget to subscribe to the How Leaders Think Podcast.

Other places to find the “How Leaders Think” podcast:

Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

YouTube: https://www.youtube.com/@Kennylange/podcasts

Website: https://howleadersthink.kennylange.com/

Be sure to subscribe so that you don’t miss an episode!

Resources:

Logan’s Linkedin: https://www.linkedin.com/in/loganlyles/
Agency Life Podcast: https://www.teamwork.com/agencylife/podcast/
Nearbound Podcast: https://nearbound.com/podcasts

Timeline:

[00:02:05] Evolution of marketing: journalism to content creation.

[00:05:32] Questioning the need for email blasts in modern times.

[00:07:21] Shift from "how economy" to "who economy" due to information overload, trust becomes key.

[00:10:08] HubSpot inbound 2020 canceled, became scripted video.

[00:15:35] Teamworkcom, a project management platform for agencies, invites visitors to demo its product with solution partners at their booth.

[00:16:24] Zenpilot, partner takeover time at booth.

[00:21:53] Improving marketing through partner collaborations and trust.

[00:24:13] Nearbound helps marketers bring disparate pieces together.

[00:27:41] Reveal and Nearbound.com improve B2B sales.

[00:33:11] Know your audience, define your ideal client.

[00:34:17] POV, strategic narrative, problem solving, marketing team

[00:39:25] Refine phase two; attract right people.

[00:41:30] Nearbound: Trust, faces, podcasts, small businesses, LinkedIn.

[00:44:09] Pressure to produce quality content is alleviated by a simple plan.

[00:47:24] Unbothered, grateful, helpful. Stay tuned for updates.

Next Episode

[Bonus] Renegades Book Launch with Benj Miller and McKenzie Decker

In this episode of "How Leaders Think," Kenny Lange interviews McKenzie Reeves Decker and Benj Miller in honor of their new book release, "Renegades Break Rules Find Freedom: A Book for Founders." They discuss the transition from renegade founder to renegade leader and the importance of maintaining the renegade spirit in an organization. They explore the dynamic relationship between visionaries and operators, the psychological shift required to become a renegade leader, and the need for building the right team. The episode delves into personal experiences, insights, and practical exercises to help leaders embrace change and achieve their goals.

For more inspiring and insightful content, don't forget to subscribe to the How Leaders Think Podcast.

Be sure to subscribe so that you don’t miss an episode!

Resources:

Benj Miller LinkedIn - https://www.linkedin.com/in/benj-miller-business-growth-impact-framework-coach/
The 261 newsletter: www.the261.com
System and Soul Website: https://www.systemandsoul.com
Renegades Book: https://amzn.to/3FqusNL

#leadershipskills #businessbook #leadershipdevelopment

(00:00) - Intro
(00:00) - Chapter 2
(02:22) - Iron Man tattoos: Full or Half? Book Renegades.
(00:00) - Chapter 4
(06:34) - Founder's limited capacity and blind spots. Second in command fills the gap.
(00:00) - Chapter 6
(09:21) - Six shifts in mindset, team, and leadership.
(00:00) - Chapter 8
(12:21) - Letting go of identity: growth and pain.
(00:00) - Chapter 10
(16:04) - Transitioning leaders to new purpose and role.
(00:00) - Chapter 12
(19:11) - Cowboys fighting crime, fun, renegade spirit.
(00:00) - Chapter 14
(21:56) - Unlock your inner renegade and be inspired.
(00:00) - Chapter 16
(27:22) - Lock in processes for repeatable success.
(00:00) - Chapter 18
(31:40) - $100 million in 5 years.
(00:00) - Chapter 20
(32:50) - Shift thinking of leaders by answering why.
(00:00) - Chapter 22
(38:28) - Grow up, no shame, mature expression.
(00:00) - Chapter 24
(39:50) - Shifts require collaborative mindset and heart set.
(00:00) - Chapter 26
(46:35) - Empathy, appreciation, and challenge in understanding diversity.
(00:00) - Chapter 28
(47:56) - Powerful book for founders, leaders break rules.
(00:00) - Chapter 30
(51:02) - Follow on LinkedIn for more content and leadership tips.