Geoff Smart - The Power of WHO from New York Times Bestseller

01/21/25 • 53 min

Today we’re diving into why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

Our guest, Dr. Geoff Smart, is the Chairman and Founder of ghSMART, a leadership advisory firm specializing in helping companies make high-impact hiring and leadership decisions. With over $100 million in revenue, ghSMART’s hiring strategies are in high demand because they deliver results.

If you’ve ever wondered, “Who is the world’s expert on hiring?”—just ask ChatGPT, and Geoff Smart’s name will surely come up. He’s the New York Times bestselling author of Who, Leadocracy, and Power Score: Your Formula for Leadership Success.

Geoff’s mission is to help leaders amplify their positive impact on the world. His expertise has been featured in The Wall Street Journal and BusinessWeek, and he’s a regular contributor to Psychology Today.

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Today we’re diving into why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

Previous Episode

Season 2 of How I Built My Small Business Coming January 21

🎉 Season 2 of How I Built My Small Business is Coming January 21!

Get ready for more thought-provoking stories, expert wisdom, and actionable advice to help you grow in both business and life.

This season, I’m sharing conversations with incredible guests, including:

Ru Hill (Surf Simply Resort): Discover why his impactful business model and unique perspective earned him an invitation to speak at MIT’s Sloan School of Business.
Dr. Megan Lyons (The Lyons Share Wellness): A Doctor of Clinical Nutrition specializing in functional medicine and integrative nutrition to discuss combating burnout, optimizing health, and fixing the root causes.
Hayes Hitchens (Moondance Adventures): Hear how he creates life-changing adventure travel experiences for over 2,000 teens every summer, spanning 20+ countries across five continents—moments he hopes they'll call “the best days of their lives.”

Our season opener features Geoff Smart, international best-selling author of Who, the #1 book on hiring for over a decade (globally).
I'm incredibly selective about guests. For every hundred or so pitches, I might choose one. The rest? I find them through my own research and life experiences - reaching out directly because I have a sincere interest in learning from them.

🎧 Follow the show now so you don’t miss an episode—and don’t forget to share it with a fellow learner!

Next Episode

HIGHLIGHTS Geoff Smart Episode

I’m trying something new this week by releasing a shortened highlights episode alongside the full one. It’s designed for those of you who may not have time to listen to the whole episode—perfect for a quick commute or a busy day.

To be honest, it’s more work, and my ADD brain isn’t entirely convinced this idea is worth continuing, but I wanted to experiment and see how it goes.

I’d love to hear your thoughts! Do you like and appreciate the highlights version, or should I stick to full-length episodes? Your feedback will help me decide if this format is a keeper. Thanks for being flexible as I try this out!

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In the full-length episode, we discuss why building and scaling a business—and achieving more freedom and free time—starts with the “who” in your business.

How I Built My Small Business - Geoff Smart - The Power of WHO from New York Times Bestseller

Transcript

Speaker 100:00:08.352

Welcome to how I Built my Small Business . I'm Anne McGinty , your host , and today we're diving into why building and scaling a business and achieving more freedom and free time starts with the who in your business ,

Speaker 100:00:27.699

starts with the who in your business . Our guest , dr Jeff Smart , is the chairman and founder of GH Smart , a leadersh