How to Get the Marketing Right for Your Cafe or Coffeeshop with Ebenezer Heng of On Coffee Makers.

Today, I chat with Ebenezer Heng, business consultant and creator of On Coffee Makers, a very popular Instagram account sharing information and tips about coffee. We talk about how you can best develop the marketing of your coffeeshop or cafe including getting your product in front of new customers, and making sure your offer is aligned with your target market. We cover;Before you do anything, you must know your customer persona or avatar;Why you need to create perceived value of your cafe or coffeeshop offer in line with your customer persona, and;Why it is imperative that your business in online in 2022;and so much more.Ebenezer refers to a number of links during this episode and you can find them here:Cafe and Coffee Shop Keywords.About the Online Food Delivery Market Size Growth.Generating Content That Engages.Dont forget to check out On Coffee Makers YouTube and Instagram accounts too.If you find this episode interesting and valuable, please share it with someone who may benefit from this link. It helps us reach more people in the industry.I would love to have your feedback, too, good or bad, so drop me an email to [email protected] with the guest name and let me know your thoughts. The Cafe Hustle is getting behind Hospitality Rising, a campaign to attract people back to the hospitality industry. Head over to www.hospitalityrising.org and get behind this fantastic opportunity for our industry as a whole.SponsorTrainual Trainual is your one-stop-shop for centralising all your business processes, checklists, policies and company information, saving you money on onboarding, training and scaling your business. Visit Trainual and use promo code CAFEHUSTLE for a free trial and 10% off your first 12 months.Get involved with The Cafe Hustle Community. We are growing the community to add even more value and discuss the episodes after they go live. Head over to our website and sign up to continue the conversation.The Cafe HustleInstagram: @thecafehustlepodcastFacebook: /thecafehustleTwitter: @cafe_hustleWebsite: www.thecafehustle.comLearn more about your ad choices. Visit megaphone.fm/adchoices