How to Get the Marketing Right for Your Cafe or Coffeeshop with Ebenezer Heng of On Coffee Makers.

Today we are talking about ghost kitchens and how, when combined with a well-thought-out and consistent virtual brand, cafe's, coffee shops and restaurants can realise additional revenue whilst using the unused capacity of their food production areas.Whether you call them ghost kitchens, dark kitchens, virtual kitchens or cloud kitchens, they are all about preparing delivery-only meals without any physical connection with the customer.In this episode, I am talking to Sam Martin, COO and Co-founder of Peckwater Brands, who help businesses set up virtual brands operating out of their kitchen. They can provide everything you need, from ordering systems to ready-to-use virtual brands that have been tried and tested. Today we chat about a range of things, including;How Virtual Brands are changing the food and beverage industry;What are some of the challenges faced by businesses adopting a virtual brand, and;How companies like Peckwater Brands can help food businesses seamlessly adopt a virtual brand,and so much more.Don't forget, if you are interested in setting up your own virtual brand, use our affiliate link and visit Peckwater Brands for a massive 50% off your sign up fee. The Cafe Hustle may receive some commission if you use our link, but that helps support the work that we do at the podcast. If you find this episode interesting and valuable, please share it with someone who may benefit from this link. It helps us reach more people in the industry.I would love to have your feedback, too, good or bad, so drop me an email to [email protected] with the guest name and let me know your thoughts. The Cafe Hustle is getting behind Hospitality Rising, a campaign to attract people back to the hospitality industry. Head over to www.hospitalityrising.org and get behind this fantastic opportunity for our industry as a whole.SponsorTrainual Trainual is your one-stop-shop for centralising all your business processes, checklists, policies and company information, saving you money on onboarding, training and scaling your business. Visit Trainual and use promo code CAFEHUSTLE for a free trial and 10% off your first 12 months.Get involved with The Cafe Hustle Community. We are growing the community to add even more value and discuss the episodes after they go live. Head over to our website and sign up to continue the conversation.The Cafe HustleInstagram: @thecafehustlepodcastFacebook: /thecafehustleTwitter: @cafe_hustleWebsite: www.thecafehustle.comLearn more about your ad choices. Visit megaphone.fm/adchoices