
Taking On Redevelopment | Season 4, Vol. 5: Howard Hughes Corporation
07/28/21 • 55 min
In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Giancarlo Fiorarancio, vice president of Hospitality Technology/IT for the Howard Hughes Corporation, to explore technology and redevelopment in hospitality.
Giancarlo Fiorarancio oversees the technology behind Howard Hughes Corporation’s hospitality division. Properties include hotels, restaurants, and event venues in The Woodlands, Las Vegas, and New York City.
“We approach each one of these communities differently and unique to the environment that they are in,” says Fiorarancio. “In New York, part of our strategy is to enable [the property] to become a destination for shopping, retail, and entertainment.”
Howard Hughes Corporation specifically focuses on master plan communities—long-term investments on acres of undeveloped land. The goal is to build out that land in a thoughtful way over many years.
“When you’re trying to restore full traffic to an area that currently doesn’t have it, you have to take a different approach,” adds Fiorarancio. “Not many restaurants would decide that they want to open up in an area that has no foot traffic... so instead of trying to get somebody there, we decided to create our own concept, and operate it on our own.”
Click here for more recovery and relief information for restaurant, hospitality and food service operators. And to keep listening, check out The Hospitality Hangout podcast on Spotify!
This syndicated content is brought to you by Branded Strategic Hospitality.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, JImmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
www.thehospitalityhangout.com
In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Giancarlo Fiorarancio, vice president of Hospitality Technology/IT for the Howard Hughes Corporation, to explore technology and redevelopment in hospitality.
Giancarlo Fiorarancio oversees the technology behind Howard Hughes Corporation’s hospitality division. Properties include hotels, restaurants, and event venues in The Woodlands, Las Vegas, and New York City.
“We approach each one of these communities differently and unique to the environment that they are in,” says Fiorarancio. “In New York, part of our strategy is to enable [the property] to become a destination for shopping, retail, and entertainment.”
Howard Hughes Corporation specifically focuses on master plan communities—long-term investments on acres of undeveloped land. The goal is to build out that land in a thoughtful way over many years.
“When you’re trying to restore full traffic to an area that currently doesn’t have it, you have to take a different approach,” adds Fiorarancio. “Not many restaurants would decide that they want to open up in an area that has no foot traffic... so instead of trying to get somebody there, we decided to create our own concept, and operate it on our own.”
Click here for more recovery and relief information for restaurant, hospitality and food service operators. And to keep listening, check out The Hospitality Hangout podcast on Spotify!
This syndicated content is brought to you by Branded Strategic Hospitality.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, JImmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
www.thehospitalityhangout.com
Previous Episode

Self-Pouring Is the Future | Season 4, Vol. 4: PourMyBeer
In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Josh Goodman, the founder of PourMyBeer, to explore the latest in self-serve trends and developments in self-pour technology.
With over 8,000 taps in 24 countries, PourMyBeer is an industry leader in self-pour technology, offering a next-generation system that facilitates quick, efficient access to beverages. Consumers simply pour their beer, wine, cocktails, cold brew, or kombucha and pay by the ounce.
“One of my prerequisites for my partners in Austria was that it had to be so simple that my six-year-old son could install it and support it,” says Goodman. “We’ve doubled in revenue almost every year... it’s all about integrations and making it a seamless process.”
The company has enjoyed immense success and attention—Coca-Cola European Partners just invested in PourMyBeer last year. For Goodman, quality construction remains the primary goal: every system is restaurant-grade with long-lasting screens designed for 24/7 use.
“We are going to be transitioning more to PourMyBeverage over the next year or two because our number one selling product across all of our taps was margaritas,” adds Goodman. “Cocktails on tap is where everything is going.”
Click here for more recovery and relief information for restaurant, hospitality and food service operators. And to keep listening, check out The Hospitality Hangout podcast on Spotify!
This syndicated content is brought to you by Branded Strategic Hospitality.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, JImmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
www.thehospitalityhangout.com
Next Episode

Solving Problems for Chefs | Season 4, Vol. 6: meez
In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Joshua Sharkey, the founder and chief executive officer of meez, to explore an exciting new tech solution for chefs.
“The genesis of meez was the result of something terrible... I lost my [cooking] notebook,” says Sharkey. “As chefs, we don’t have the time to adopt these technologies that aren’t built to how we’re used to doing things. When I first created meez, it sucked. Chefs told me everything that sucked about it—and that was one of the most valuable things we had that first year before we launched.”
Meez is a professional recipe tool created by and for professional chefs. Chefs can use the operating system to upload their recipes and access them via an interactive database. Meez allows chefs to organize the recipes, determine costs, connect to their inventory, and much more.
“Everything we design is from the vantage of: how is this actually going to work in the kitchen? How is the chef going to hold this? Where is this thing going to live?” notes Sharkey. “That’s the most important part of the product: it has to be something that’s really easy or the chef won’t use it because they don’t have time.”
Click here for more recovery and relief information for restaurant, hospitality and food service operators. And to keep listening, check out The Hospitality Hangout podcast on Spotify!
This syndicated content is brought to you by Branded Strategic Hospitality.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, JImmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Creative
www.thehospitalityhangout.com
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