
Recruiting and hiring around core values - Travis McPherson, Four Sisters Inns
03/14/23 • 4 min
Travis McPherson is the Chief Operating Officer at Four Sisters Inns. In this episode, he shares how his organization hires around core values to ensure better service and a better employee experience.
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If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Travis McPherson is the Chief Operating Officer at Four Sisters Inns. In this episode, he shares how his organization hires around core values to ensure better service and a better employee experience.
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Previous Episode

Balancing consistency with being locally unique - Tamara Mims, Four Sisters Inns
Tamara Mims is the President & CEO of Four Sisters Inns. In this episode, she shares how she thinks about balancing consistency across her portfolio with being unique and relevant in each location.
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Next Episode

Developing empathy and winning people over by working alongside them - Niki Wade
Niki Wade is an experienced hotel sales professional as well as the co-host of the Don't Look Under the Bed podcast. In this episode, she shares what she's learned through working with colleagues in other departments.
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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