How I Creatively Drive More Revenue for Hotels & Resorts - Judith Cartwright
01/05/24 • 20 min
Judith Cartwright is the Founder and Managing Director of Black Coral Consulting and the former Senior Vice President of Revenue & Distribution at Kerzner International, where she developed a total revenue optimization model that drove revenues across all business units for the company's global portfolio of brands, including Atlantis, One&Only, and Mazagan. In this episode, you'll learn what she learned through this process, including the cross-functional working relationships that are most important, how to make more money from restaurants - and the process of turning unused spaces into profit generators for your business.
- Follow Judith on LinkedIn
- Learn more about Black Coral Consulting
- Listen to our other episode with Judith: How To Create a "Revenue Pizza" To Maximize Profits for Your Hospitality Business
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Judith Cartwright is the Founder and Managing Director of Black Coral Consulting and the former Senior Vice President of Revenue & Distribution at Kerzner International, where she developed a total revenue optimization model that drove revenues across all business units for the company's global portfolio of brands, including Atlantis, One&Only, and Mazagan. In this episode, you'll learn what she learned through this process, including the cross-functional working relationships that are most important, how to make more money from restaurants - and the process of turning unused spaces into profit generators for your business.
- Follow Judith on LinkedIn
- Learn more about Black Coral Consulting
- Listen to our other episode with Judith: How To Create a "Revenue Pizza" To Maximize Profits for Your Hospitality Business
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Previous Episode
How To Create a "Revenue Pizza" To Maximize Profits for Your Hospitality Business - Judith Cartwright
Do you know what it will take to drive more revenue - and profits - from your hospitality business this year? Today, we're learning from someone whose name has kept coming up in our community as a world-class revenue strategist: Judith Cartwright, Founder and Managing Director of Black Coral Consulting and former Senior Vice President of Revenue & Distribution at Kerzner International, where she developed a total revenue optimization model, which drove revenues across all business units for the company's entire global portfolio of iconic brands, including Atlantis, One&Only and Mazagan.
In this episode, you'll learn about the common revenue misconceptions to avoid and how to build what Judith calls the "revenue pizza" that will drive the most money possible from your business, which, of course, in turn, allows you to hire talented people to your teams and provide incredible hospitality to your guests.
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Next Episode
How To Use Photography To Showcase Your Hotel - Jiri Lizler
How can you use photography to communicate your hospitality and grow your business?
Joining us today is award-winning commercial photographer Jiri Lizler, whose work has been featured in everything from Conde Nast to Forbes to The Times and whose clients include brands from Chanel and Warner Brothers to Ritz Carlton and Six Senses.
In this episode, you'll learn how to prepare for and plan a photoshoot, common misconceptions, and trends in photography that Jiri is seeing today.
A few more resources:
- If you're new to Hospitality Daily, start here.
- You can send me a message here with questions, comments, or guest suggestions
- If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
- Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
- If you want to advertise on Hospitality Daily, here are the ways we can work together.
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
Hospitality Daily Podcast - How I Creatively Drive More Revenue for Hotels & Resorts - Judith Cartwright
Transcript
Josiah: What did you learn about revenue maximization as you were overseeing Atlantis? Because that is more than 1500 rooms, right? Incredibly complex operations. What did that teach you about revenue as you were overseeing that?
Judith: a lot and it was also it was an amazing learning ground and also you know it allowed you to test and the team was just simply fantastic. But then also in the early days, you know, the key focus was around rooms revenue optimization, but then at some point,
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