Reviewing "The Design of Everyday Things" by Don Norman (Part 2)

09/18/19 • 9 min

This time we introduce various types of human errors - slips and mistakes and design principles to prevent them. Also, we discuss goals and applications of Human-centered Design and double diamond model, explain how design research and marketing research are different.

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Reviewing "The Design of Everyday Things" by Don Norman (Part 1)

Reviewing one of the valuable book in design history, it introduces important design principles such as affordance, signifier, natural mapping, conceptual model, feedback and constraints, all based on deep understanding of human cognition.

Next Episode

Reviewing "Thoughts on Design" by Paul Rand

Reviewing the essay written in 1947 by Paul Rand, one of the most iconic graphic designer in 20th century. We introduce who Paul Rand is, what is his standpoint in the history of graphic design, how he is influenced from the previous generation artists/critics such as John Dewey and Roger Fry.