Kelly Rice: The Evolution of SEO (and what's working right now)

09/27/22 • 44 min

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If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO.

But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality of the content.

We've got two marketing experts on deck to talk about this subject: Travis and our guest Kelly Rice, founder of Treefrog Marketing. They tackle how SEO works in today's digital landscape and what makes a good SEO strategy. Kelly also shares how Treefrog creates effective systems that help businesses succeed.

Kelly is the founder and creative director for Treefrog Marketing, a Christian-based marketing agency that helps small businesses grow by providing them with proven marketing strategies. Since 2000, they've partnered with and trained small businesses to build effective marketing systems that save time, are easy to manage and duplicate, and generate better leads.

Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point!

Specifically, this episode highlights the following themes:

How to integrate SEO into an overall marketing strategy
The best ways to optimize your website for search engines
How to balance empathy & authority in customer service

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO.

Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point!

Specifically, this episode highlights the following themes:

How to integrate SEO into an overall marketing strategy
The best ways to optimize your website for search engines
How to balance empathy & authority in customer service

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Previous Episode

Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate!

To discover more about this, our guest Alex Sanfilippo, owner of PodMatch, will share his experience on how he grew his business by incentivizing his clients with special offers. This may seem counterintuitive at first glance, but this strategy has helped him scale his business and set himself apart from the competition.

If you're interested in learning more about this strategy, then make sure to check out this week's episode!

Specifically, this episode highlights the following themes:

How to motivate customers with incentive marketing
Powerful marketing levers you need to grow your business
PR tips to market your podcast

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Next Episode

How Buzzsprout Became a Category King

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

There are plenty of podcast hosting companies out there, but Buzzsprout has become a dominant player in the industry. They have become the go-to service for podcasters of all types, which is a testament to their service and brand.

What are the things they've done to stand out? Can you use them as an inspiration for your own business?

In this episode of Honest Marketing, we're going to take a look at what makes Buzzsprout a category king and what you can learn from their success. Travis will detail what he believes are the three key elements that have led Buzzsprout to grow into one of the biggest names in the podcasting space. As someone who had been a head of content for this company, Travis knows firsthand what it takes to succeed in this industry.

So if you're looking for inspiration on how to stand out from the competition in your niche—or even just for some tips on how to improve your existing business—you can learn a lot from this episode!

Specifically, this episode highlights the following themes:

The key elements behind Buzzsprout's growth
How to optimize your podcast content
Tips for successful product innovation

Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at [email protected].

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Honest Marketing - Kelly Rice: The Evolution of SEO (and what's working right now)

Transcript

Kelly Rice 0:00
We've been doing this a long time. So we've seen the changes in in technology and algorithms and all of those things. But we've also seen the things that have remained steady, that are constant. And if you're going to play in the digital world you have to have, you have to have a website. And it has to be strategically designed. And it has to be developed in a way that helps people make buying decisions based on where they are in their buying process.
Travis Albritton 0: