Frank Barry: The Ethics of Selling to Churches

10/18/22 • 43 min

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As a marketer, you probably already know that it's important to do business ethically.

But if you're selling to churches or other organizations that have a strong ethical standard, you may feel like you're walking a tightrope. Finding the right balance between ethical and effective marketing can be a challenge.

So what marketing strategies can you use to build trust and create a positive relationship with your customers? How can you make sure that your marketing efforts don't come across as shady or spammy?

There's no other person better qualified to answer these questions than our guest Frank Barry, COO of Tithe.ly. Join Travis as he sits down with Frank to discuss the marketing strategies that can help you grow your business while staying true to your values!

Frank Barry is the COO of Tithe.ly, a church-giving platform that helps congregations raise money through software. Frank is also a marketing and technology professional with 10 years of experience in the software industry.

If you want to grow your business in creative ways that make customers happy—and do it without selling out or compromising your values—you've got to listen to this one.

Specifically, this episode highlights the following themes:

Effective marketing strategies for startups
How to identify, improve and optimize customer experience
Why being ethical is crucial to business success

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

As a marketer, you probably already know that it's important to do business ethically.

So what marketing strategies can you use to build trust and create a positive relationship with your customers? How can you make sure that your marketing efforts don't come across as shady or spammy?

If you want to grow your business in creative ways that make customers happy—and do it without selling out or compromising your values—you've got to listen to this one.

Specifically, this episode highlights the following themes:

Effective marketing strategies for startups
How to identify, improve and optimize customer experience
Why being ethical is crucial to business success

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Previous Episode

Rick Mulready: Selling with Facebook Ads (post iOS adpocalypse)

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

Facebook Ads are a great way to sell your products and services, but they can be tricky to get right. With all the changes in Facebook’s algorithm and all these iOS updates that can affect your ad performance, it’s easy to feel like you’re on a constant learning curve.

So how do you keep up with all these and still get results?

We've got the right person to answer this question—Rick Mulready, one of the top ad gurus in the industry. Rick has helped dozens of businesses grow sales with effective and targeted ads. Join Travis and Rick for a conversation about how to get the most out of your ads, whether you’re new or experienced with this platform.

Rick Mulready is a business coach, online ads expert, & host of The Art of Online Business Podcast.

This is your chance to learn the tricks and best practices to help you create killer Facebook Ads and other online marketing strategies to grow your business.

Specifically, this episode highlights the following themes:

How to generate more leads with Facebook Ads
How to use scarcity, urgency, and integrity to increase sales
What your business values say about your brand

Links from this episode

Learn more about Rick's Accelerator coaching program
Listen to Rick's podcast, The Art of Online Business

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Next Episode

How to Start a Branded Podcast in 2023

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

Are you ready to take your brand to the next level?

If so, you need to start a podcast.

You don't have to be an expert to make a podcast that people want to listen to. You just need a few pointers, some inspiration, and the right tools.

This episode is everything you could possibly want to know about podcasting. We break down all the steps you need to make a podcast, from concept to launch. So if you’re looking for tools and valuable advice, then this is it!

As a bonus, we’ve also created a checklist with everything you need to get started. Click here to download.

If you’re ready to start a podcast, or take your existing one to the next level, email me at [email protected]. We specialize in creating quality, engaging podcasts that help you grow your brand and meet your marketing and sales goals.

Specifically, this episode highlights the following themes:

How podcasting works and the tools needed to get started
How to grow your podcast audience
The best practices for successful podcasting

Have an idea for a future podcast episode (or a guest in mind that you think would be a great fit)? Send me an email at [email protected].

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Honest Marketing - Frank Barry: The Ethics of Selling to Churches

Transcript

Frank Barry 0:00
We are Christians who want to do the right thing. It's sort of a foregone conclusion like we are not going to do things that are shady or spammy or scam or clickbait, like we don't go down that path because it's just not who we are. It's not who we want to be in a market or it's not our company. The people we have that work entirely love what they do. They love the fact that we're serving churches, oftentimes, they're volunteering their own local church. So it's just kind