Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget

Honest Marketing

09/20/22 • 48 min

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We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate!

To discover more about this, our guest Alex Sanfilippo, owner of PodMatch, will share his experience on how he grew his business by incentivizing his clients with special offers. This may seem counterintuitive at first glance, but this strategy has helped him scale his business and set himself apart from the competition.

If you're interested in learning more about this strategy, then make sure to check out this week's episode!

Specifically, this episode highlights the following themes:

How to motivate customers with incentive marketing
Powerful marketing levers you need to grow your business
PR tips to market your podcast

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

09/20/22 • 48 min

Honest Marketing - Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget

Transcript

Alex Sanfilippo 0:00
Get really good at validating the problem that you think you're going to solve. And then when you do that, the next step is focus on the most important thing you can do to drive the needle forward with that. Don't get into the nitty gritty, small stuff. I think that that's the best advice I could give myself because I tend to focus on the little things like, oh, let's do this real quick. But instead, just find the problem, validate it, and then focus on the biggest pos

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