Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget

09/20/22 • 48 min

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We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate!

To discover more about this, our guest Alex Sanfilippo, owner of PodMatch, will share his experience on how he grew his business by incentivizing his clients with special offers. This may seem counterintuitive at first glance, but this strategy has helped him scale his business and set himself apart from the competition.

If you're interested in learning more about this strategy, then make sure to check out this week's episode!

Specifically, this episode highlights the following themes:

How to motivate customers with incentive marketing
Powerful marketing levers you need to grow your business
PR tips to market your podcast

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

If you're interested in learning more about this strategy, then make sure to check out this week's episode!

Specifically, this episode highlights the following themes:

How to motivate customers with incentive marketing
Powerful marketing levers you need to grow your business
PR tips to market your podcast

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Previous Episode

The Three Laws of Honest Marketing

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

When was the last time you were absolutely honest about your product or service without worrying about what your customers might think?

It's a hard question to answer. Of course, most of us have been there: trying to decide which angle to take with our messaging when we're trying to sell something. It's a tough line to walk—and sometimes it feels like honesty is out of reach. But if you want to build trust with your customers and a better brand reputation, then honesty is essential.

In this first episode, we want you to join us in exploring the three laws of honest marketing and how they can help you build a better brand and business. Travis breaks down each law with examples from his own experience as a marketing expert and business owner while also offering up tips on how you can make these laws work for you too.

So sit back and get ready for an eye-opening explanation of what the honesty factor means to your brand!

Specifically, this episode highlights the following themes:

Three laws/principles of marketing and how to apply them
How to integrate honest branding into your marketing
How honesty builds trust and good reputation

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Next Episode

Kelly Rice: The Evolution of SEO (and what's working right now)

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO.

But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality of the content.

We've got two marketing experts on deck to talk about this subject: Travis and our guest Kelly Rice, founder of Treefrog Marketing. They tackle how SEO works in today's digital landscape and what makes a good SEO strategy. Kelly also shares how Treefrog creates effective systems that help businesses succeed.

Kelly is the founder and creative director for Treefrog Marketing, a Christian-based marketing agency that helps small businesses grow by providing them with proven marketing strategies. Since 2000, they've partnered with and trained small businesses to build effective marketing systems that save time, are easy to manage and duplicate, and generate better leads.

Whether you are a seasoned marketer or just starting out, this episode will give you the knowledge and confidence needed to make sure your SEO strategy is on point!

Specifically, this episode highlights the following themes:

How to integrate SEO into an overall marketing strategy
The best ways to optimize your website for search engines
How to balance empathy & authority in customer service

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Honest Marketing - Alex Sanfilippo: Scaling a SaaS company with ZERO Marketing Budget

Transcript

Alex Sanfilippo 0:00
Get really good at validating the problem that you think you're going to solve. And then when you do that, the next step is focus on the most important thing you can do to drive the needle forward with that. Don't get into the nitty gritty, small stuff. I think that that's the best advice I could give myself because I tend to focus on the little things like, oh, let's do this real quick. But instead, just find the problem, validate it, and then focus on the biggest pos