3 Keys to a Recession-Proof Marketing Strategy

01/03/23 • 18 min

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It's a fresh new year, and we're ready to start strong!

We're heading into a new year with new challenges and opportunities.

Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it difficult to stay focused on the future, but the best leaders know how to seize the moment and keep their organizations moving forward.

And this episode is all about how to do just that! We're taking a look at three strategies that you can do to recession-proof your business. You don't have to sit back and watch as your competitors grow while you stagnate. In fact, with the right strategies in place, you'll be able to gain market share even during these challenging times.

So, get ready to learn how you turn today’s challenges into tomorrow's opportunities.

Specifically, this episode highlights the following themes:

How to make your business irreplaceable
How to Identify business opportunities
Easy ways to reduce your churn rate

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

It's a fresh new year, and we're ready to start strong!

We're heading into a new year with new challenges and opportunities.

So, get ready to learn how you turn today’s challenges into tomorrow's opportunities.

Specifically, this episode highlights the following themes:

How to make your business irreplaceable
How to Identify business opportunities
Easy ways to reduce your churn rate

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Previous Episode

How Small Should Your Business Be in 2023?

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

As technology and globalization have advanced, so have our expectations for what a company should look like.

If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful resource. I've put together important factors to consider when considering your company's growth trajectory. These factors help us find the balance between making sure your business is sturdy enough for whatever happens next and staying small enough so that you can keep up with everything your business requires.

So whether you're just starting out or thinking about expanding your business, tune in to learn how to set the right expectations for your company and its growth.

Specifically, this episode highlights the following themes:

How to build a healthy business
How to set quarterly and annual revenue targets as a business
Recommended books that can help you set goals and grow your business

Recommended books:

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Next Episode

Krystal Proffitt: Crush Your Content Marketing in 2023

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :)

This is the year you crush your content marketing game!

With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights.

This episode of Honest Marketing features a conversation with Krystal Proffitt, a content marketing expert specializing in helping entrepreneurs start, launch, and market their content. We'll explore how you can make 2023 your best year yet when it comes to content marketing and how you can tailor your expertise to create content that's more effective and impactful to your audience.

If you're looking to grow your business through content marketing—or just want some well-rounded advice from a pro—this episode is for you!

Specifically, this episode highlights the following themes:

The importance of connecting with your audience
How to jump-start your content marketing strategy
How to repurpose content for maximum exposure

Links from this episode:

Know more about Krystal: krystalproffitt.com
Recommended podcast: Online Marketing Made Easy with Amy Porterfield

Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

Honest Marketing - 3 Keys to a Recession-Proof Marketing Strategy

Transcript

Travis Albritton 0:00
2023 is officially upon us. 2022 is in the rearview mirror. And now we're heading into Q1 of 2023. And the question is, how can you thrive succeed, continue to grow and serve your customers with all the craziness that's going on in the economy. So in this episode, we're going to be digging into three strategies, three things that you can do to recession proof your business in the coming year. Welcome back to the Honest Marketing Podcast for your proven strategies to g