Generating Leads: Magic to Marketing

What can be done to plan and run an effective marketing campaign, and add magic to it?

In this episode, Chris Crew and Kenny Chapman from The Blue Collar Success Group provide an overview of different strategies home services businesses can use to get the word out.

From ways to create organic content at scale, to pay-per-click, understanding your marketing budget and tapping into “old school” and innovative marketing channels – no stone is left unturned here! Tune in to learn how to best attract your target clients.

• Chris Crew starts by explaining what he actually sees when looking at magic to marketing.
• Want more effective lead generation strategies? Look at how to create a scalable process.
• Chris and Kenny Chapman do a quick recap of the previous HSBS episode – which talked about “no leads, no problem?”
• Chris doesn’t believe in set-it-and-forget-it, rather in making a plan, executing it, and then making adjustments.
• “Look at the numbers” doesn’t mean what you probably think it means, says Chris.
• Chris and Kenny look at “the most undervalued marketing channel there is” – social media.
• Organic content vs. paid ads – here’s what you should know about using them in your home service business.
• Chris believes that Google and pay-per-click ads will become the Yellow Pages of marketing.
• Got a website? It will probably become more important than ever, especially with A.I.
• Chris talks about what you should do if or when you’re not the expert.
• Kenny touches upon the importance of mindset and a surprising thing about the change happening today.
• For Kenny, marketing is simply an exchange of information.
• Remember this: resisting change is NOT a good idea...
• Chris and Kenny discuss change, the role of testing, and why “where there’s attention, there will be ads.”
• Chris shares the questions he asks any vendor before doing any paid advertising work together, as well as a couple of strategies and resources to add magic to your marketing.
• Kenny breaks down the etymology of the word “ignorance”, and what home service business owners can do to potentially fill gaps in their marketing approach.
• Chris and Kenny touch upon some psychological hack and strategies that can make your marketing more effective and increase sales.

Mentioned in This Episode:

HomeServiceBusinessSuccessShow.com/3

The Blue Collar Success Group

HSBS episode 1 - HomeServiceBusinessSuccessShow.com/1

HSBS episode 2 - HomeServiceBusinessSuccessShow.com/2

The Six Dimensions of C.H.A.N.G.E.: The Proven Plan to Getting What You Want by Kenny Chapman

Nextdoor

Thumbtack

Pandora

YouTube Music

Vizard.ai

The Next 100 Years: A Forecast of the 21st Century by George Friedman