What Does Your Brand Mean?
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06/20/22 • 39 min
Case Study:
Catherine Lynn is a conservatory-trained actress who relocated to Los Angeles from North Carolina.
From the moment she arrived in L.A. Catherine began hearing she had to establish a “brand”,
something that was never mentioned in drama school. Catherine struggles with the concept.
Does this mean she must choose comedy over action, both of which she loves?
Is she stuck with the bob hairstyle she chose for ease of care?
Even her name: Catherine Lynn- (she dropped her actual last name: Glick)- feels like a lack of branding, and a betrayal of her heritage.
Catherine laments: “Can’t I just act? And, can someone please make sense of this branding-for-actors thing?”
Can we?
Let’s get into it.
Case Study:
Catherine Lynn is a conservatory-trained actress who relocated to Los Angeles from North Carolina.
From the moment she arrived in L.A. Catherine began hearing she had to establish a “brand”,
something that was never mentioned in drama school. Catherine struggles with the concept.
Does this mean she must choose comedy over action, both of which she loves?
Is she stuck with the bob hairstyle she chose for ease of care?
Even her name: Catherine Lynn- (she dropped her actual last name: Glick)- feels like a lack of branding, and a betrayal of her heritage.
Catherine laments: “Can’t I just act? And, can someone please make sense of this branding-for-actors thing?”
Can we?
Let’s get into it.
Previous Episode
Find Your Palette And Be Great In Every Market
Jerome Jeremy graduated drama school in Chicago, made a decent living for a number of years doing a combination of live theater, tv commercials, and occasional episodic and film acting work. Always eager for the advice of other professionals, Jerome was strongly advised to make the move to Los Angeles, where (he was advised) the opportunities would be exponentially greater.
He didn’t find that to be true.
Jerome is an avid Clubhouse user, His number one question is: “How do I know if my work is good enough, and competitive with others in my category? I hear Mark & Stuart K talk about ‘evidence of greatness’; how do I know what that is? And in other rooms, they tell me I just have to keep at it, wait my turn, and keep studying. Who is right?”
Is there an answer to Jerome’s question? Or are we all just speculating and guessing? Let’s get into it.
Next Episode
What Is Your "Magic Phrase"?
Case Study:
Lauren L. Lawrence moved to Los Angeles right after graduation from her MidWestern University Drama Program, and began her journey as a hopeful commercial, film, and television actress.
From day one, Lauren was represented by a boutique agency. How did she land them?
Well, she was approached by them at her senior showcase. They promised her the world, and she signed.
After a year of loyalty, Lauren realized she and her agency were not a good match.
After leaving the agency, Lauren became a regular listener of Hollywood Brass Talks.
She knows about evidence of greatness, fame cards, and the dangers of co-stars and showcases.
But she needs a new agent, and doesn’t know any. What good is evidence if no one will watch it? How can she break through with no credits?
Do cold calls really work?
Was she wrong to leave her agent? Was she wrong to come to L.A.?
Is there action, or just Brass Talk?
Let’s get into it.
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