Unbound Merino: Dan Demsky, Co-Founder
11/06/20 • 48 min
If you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish.
Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started.
In this fascinating conversation, we talk about the power of having a very narrow positioning at first, how surrounding yourself with friends that are ambitious is a key to success and how the outrageous claim of being able to wear an Unbound shirt for 18 days without washing it was the right brand move.
If you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish.
Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started.
In this fascinating conversation, we talk about the power of having a very narrow positioning at first, how surrounding yourself with friends that are ambitious is a key to success and how the outrageous claim of being able to wear an Unbound shirt for 18 days without washing it was the right brand move.
Previous Episode
July: Muhammad Saigol and Erik Rauterkus, Co-Founders
Muhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus.
We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’
We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand.
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Alpha Foods: Cole Orobetz, Co-Founder, CEO, And CFO
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Cole and I talk about how a blizzard and a vegan bagel dog got him into the business, why he had to re-name his brand for the Chinese market, how ‘familiarity’ is key to convincing meat-eaters to try plant-based varieties of their favorite foods, and how it took them hundreds of logos and four agencies to arrive at their very first logo – all because the brand strategy phase was missing upfront.
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