Fourth & Heart: Raquel Tavares, Founder & CEO
10/11/19 • 29 min
Fabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry food staples – starting with a line of grass-fed, flavored, pure spreadable butters known as 'ghee.'
A fascinating story on how to make it in the food business while coming from a marketing background, how to utilize branding to introduce a product in a category unfamiliar to many shoppers, why crafting messaging from your heart is key, and how to juggle family and entrepreneurship.
This marks the beginning of 3 back-to-back episodes featuring female founders. All 3 of these upcoming guests succeeded in an industry with many curve-balls that is hard to make it in: the food industry. And out of sheer co-incidence, 2 of these founders happen to be Brazilian women taking the US food market by storm.
We kick it off with Raquel Tavares, the founder & CEO of Fourth & Heart, who migrated at age six to Northern California with her mother and brother in the early 80’s. She currently lives in Los Angeles and is a mother of two young boys. Raquel is the principal creator of Tava Organics, the parent company of 4th & Heart, which also happens to currently be the 4th fastest growing Food & Bev company in the country.
If this quote by Eckhart Tolle, which appears on the Fourth + Heart web site, speaks to you (as much as it inspired me), then make sure to not miss this episode: "Life isn't as serious as the mind makes it out to be."
Links mentioned:
Fabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry food staples – starting with a line of grass-fed, flavored, pure spreadable butters known as 'ghee.'
A fascinating story on how to make it in the food business while coming from a marketing background, how to utilize branding to introduce a product in a category unfamiliar to many shoppers, why crafting messaging from your heart is key, and how to juggle family and entrepreneurship.
This marks the beginning of 3 back-to-back episodes featuring female founders. All 3 of these upcoming guests succeeded in an industry with many curve-balls that is hard to make it in: the food industry. And out of sheer co-incidence, 2 of these founders happen to be Brazilian women taking the US food market by storm.
We kick it off with Raquel Tavares, the founder & CEO of Fourth & Heart, who migrated at age six to Northern California with her mother and brother in the early 80’s. She currently lives in Los Angeles and is a mother of two young boys. Raquel is the principal creator of Tava Organics, the parent company of 4th & Heart, which also happens to currently be the 4th fastest growing Food & Bev company in the country.
If this quote by Eckhart Tolle, which appears on the Fourth + Heart web site, speaks to you (as much as it inspired me), then make sure to not miss this episode: "Life isn't as serious as the mind makes it out to be."
Links mentioned:
Previous Episode
Charity Water: Scott Harrison, Founder & CEO
Fabian talks with Scott Harrison, the founder of charity: water, one of the most trusted and admired non-profits in the world.
Solving the water crisis one donation and one well at a time, Scott and his team created a brand that breaks the stereotypes of what a charity is and how a charity acts. He re-branded 'charity' while creating a beloved brand of his own.
Charity: water is a champion in brand messaging, design, and storytelling while leading with technology and innovation. A paramount episode not to be missed.
President Obama praised Scott Harrison, and so have Arianna Huffington and Michael Bloomberg. Without a doubt, I knew he would be a charismatic and smart guest. But having Scott share his inspirational story and dive into the details of how he built the brand, and how branding was actually a crucial component of charity: water's success, went beyond my highest expectations.
Scott is the founder and CEO of charity: water, a non-profit bringing clean and safe drinking water to people in need around the world. He is also the New York Times best-selling author of Thirst, a story of redemption, compassion, and the mission to bring clean water to the world. In the 13 years since he founded his organization, charity: water has mobilized over 1 million donors around the world to fund more than 38,000 water projects in 28 countries and bring clean water to 10 million people.
He was ranked number 10 in Fast Company's 100 Most Creative People in business. And in this episode you will witness why.
To get inspired, not only for the ways in which you build your brand, but for the way you live your life, give this episode a listen.
Links mentioned:
Next Episode
1 Year Anniversary Special
There are 782 minutes of combined insights and inspiring journeys we had to edit down to arrive at this 32-minute special, which hones in on 5 key areas:
- Brands challenging the norm
- The importance of people – Your tribe and your culture
- Investors' viewpoints on brand thinking
- Brand DNA - your brand in one word
And to finish it off, not-to-be-missed brand advice from these successful entrepreneurs and investors that we needed to bring back up front and center.
Show your support for Hitting The Mark, and if you have been listening and have not rated the show yet, please do so wherever you listen to podcasts.
Thank you, and enjoy!
_______________________________________________
Here is who you will be hearing from on this episode:
BRANDS CHALLENGING THE NORM:
3:15 - 5:35 = Liquid Death (Mike Cessario)
5:35 - 7:13 = Wilkmazz (Sam Mazzeo)
7:13 - 8:59 = Antis Roofing (Charles Antis)
8:59 - 10:21 = &Pizza (Michael Lastoria)
10:21 - 13:02 = Charity Water (Scott Harrison)
THE IMPORTANCE OF PEOPLE – YOUR TRIBE AND YOUR CULTURE:
13:37 - 14:11 = The Futur (Chris Do)
14:11 - 14:30 = Double Dutch (Raissa & Joyce de Hass)
14:30 - 14:36 = Journey Meditation (Stephen Sokoler)
14:36 - 15:36 = Parlor Skis (Mark Wallace)
15:36 - 15:49 = Journey Meditation (Stephen Sokoler)
15:49 - 18:18 = &Pizza (Michael Lastoria)
INVESTOR'S VIEWPOINT ON BRANDING:
18:47 - 19:35 = Angel Investor (Frank Demmler)
19:35 - 21:18 = Dormitus Brands (Mark Thomann)
21:18 - 22:26 = New Crop Capital (Chris Kerr)
BRAND DNA – YOUR BRAND IN A SINGLE WORD:
23:23 - 23:29 = The Futur (Chris Do)
23:29 - 23:31 = Rogue Brands (Raaja Nemani)
23:31 - 23:32 = 4th & Heart (Raquel Tavares)
23:32 - 23:34 = Bureo (Ben Kneppers)
23:34 -23:35 = Journey Meditation (Stephen Sokoler)
23:35 - 23:37 = Antis Roofing (Charles Antis)
23:37 - 23:38 = Beboe (Clement Kwan)
23:38 - 23:39 = Idagio (Till Janczukowicz)
23:38 - 23:39 = Charity Water (Scott Harrison)
23:39 - 23:40 = Liquid Death (Mike Cessario)
23:40 - 23:43 = &Pizza (Michael Lastoria)
23:43 - 24:04 = Bureo (Ben Kneppers)
24:04 - 24:35 = Charity Water (Scott Harrison)
24:35 - 25:01 = Idagio (Till Janczukowicz)
25:01 - 25:28 = Beboe (Clement Kwan)
25:28 - 25:53 = Rogue Brands (Raaja Nemani)
NOT-TO-BE-MISSED BRAND ADVICE:
26:26 - 26:46 = Rogue Brands (Raaja Nemani)
26:46 - 27:02 = The Futur (Chris Do)
27:02 - 27:20 = Barrel Bourbon Foods (Matt Jamie)
27:20 - 28:10 = Cameo (Devon Townsend)
28:10 - 28:22 = Tiny Beans (Eddie Geller)
28:23 - 29:23 = Double Dutch (Raissa & Joyce de Hass)
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