He Built a Global Brand from Scratch with “the Most Dangerous Man in Australia” Athin Cassiotis
04/09/25 • 33 min
In This Episode, We Cover:
- Why mindset matters more than tactics when scaling a business
- How Athin pivoted from corporate to entrepreneurship and the lessons that nearly cost him everything
- His 9 Keys to Business Growth Mastery
- The most underrated skill that multiplies sales: authentic speaking
- What happens when you burn the wrong bridge and how to protect your relationships moving forward
- Why fear of rejection is silently killing your sales and how to overcome it
- How to create recurring revenue that brings real freedom
- The power of emotional intelligence and imperfect action in growth
🕒 Chapters:
[01:05] – The "James Bond of Business" Origin Story
Athin’s journey from high school hustler to corporate executive and what made him walk away to build his own path.
[06:36] – Strengths vs. Weaknesses: Which Should You Develop?
Why one coach’s advice to work on weaknesses completely changed Athin’s perspective on growth.
[08:19] – The Power of the Pivot
How Athin moved from one-off consulting to recurring revenue and why every business owner should consider the same shift.
[11:08] – Burned Bridges and Business Ego
A candid story of a relationship Athin damaged early in his journey and the long-term lesson it taught him.
[14:36] – Emotions Only Last 120 Seconds
A practical tool for staying calm, avoiding reactive decisions, and protecting your reputation.
[18:40] – The 9 Keys to Business Growth Mastery
Athin outlines his business framework built on mindset, strategy, planning, branding, marketing, and sales.
[20:29] – Sales: Why People Don’t Buy (and What to Do Instead)
Learn how to make people want to buy without applying pressure or outdated tactics.
[22:15] – Overcoming Fear and Rejection
The hidden mindset blocks that hold most entrepreneurs back and how to move past them.
[26:37] – Beyond Tactics: Why Mindset Always Wins
Neil and Athin explain why foundational thinking consistently outperforms trends and tools.
[28:36] – The 3-Day MBA Bootcamp + Free Book
Learn about Athin’s 3-day business growth training and how to access his free guide for business mastery.
🧠 Grab Athin’s Free Book: 9 Keys to Business Growth Mastery
📘 https://athincassiotis.com
🎓 Join the 3-Day MBA Business Growth Bootcamp
👨🏫 Details + Registration → [Insert Link]
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and lean the strategies of 8 figures sellers
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
Follow me on:
LinkedIn: / https://www.linkedin.com/in/neiltwa/
Instagram: / https://www.instagram.com/neiltwa/
Facebook: / https://www.facebook.com/neiltwa/
X/Twitter: / https://twitter.com/voltagefba
TikTok: / https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe to the podcast for more Amazon growth strategies!
✅ Share this episode with other Amazon sellers!
✅ Drop a comment or question below—let’s discuss!
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
In This Episode, We Cover:
- Why mindset matters more than tactics when scaling a business
- How Athin pivoted from corporate to entrepreneurship and the lessons that nearly cost him everything
- His 9 Keys to Business Growth Mastery
- The most underrated skill that multiplies sales: authentic speaking
- What happens when you burn the wrong bridge and how to protect your relationships moving forward
- Why fear of rejection is silently killing your sales and how to overcome it
- How to create recurring revenue that brings real freedom
- The power of emotional intelligence and imperfect action in growth
🕒 Chapters:
[01:05] – The "James Bond of Business" Origin Story
Athin’s journey from high school hustler to corporate executive and what made him walk away to build his own path.
[06:36] – Strengths vs. Weaknesses: Which Should You Develop?
Why one coach’s advice to work on weaknesses completely changed Athin’s perspective on growth.
[08:19] – The Power of the Pivot
How Athin moved from one-off consulting to recurring revenue and why every business owner should consider the same shift.
[11:08] – Burned Bridges and Business Ego
A candid story of a relationship Athin damaged early in his journey and the long-term lesson it taught him.
[14:36] – Emotions Only Last 120 Seconds
A practical tool for staying calm, avoiding reactive decisions, and protecting your reputation.
[18:40] – The 9 Keys to Business Growth Mastery
Athin outlines his business framework built on mindset, strategy, planning, branding, marketing, and sales.
[20:29] – Sales: Why People Don’t Buy (and What to Do Instead)
Learn how to make people want to buy without applying pressure or outdated tactics.
[22:15] – Overcoming Fear and Rejection
The hidden mindset blocks that hold most entrepreneurs back and how to move past them.
[26:37] – Beyond Tactics: Why Mindset Always Wins
Neil and Athin explain why foundational thinking consistently outperforms trends and tools.
[28:36] – The 3-Day MBA Bootcamp + Free Book
Learn about Athin’s 3-day business growth training and how to access his free guide for business mastery.
🧠 Grab Athin’s Free Book: 9 Keys to Business Growth Mastery
📘 https://athincassiotis.com
🎓 Join the 3-Day MBA Business Growth Bootcamp
👨🏫 Details + Registration → [Insert Link]
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and lean the strategies of 8 figures sellers
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
Follow me on:
LinkedIn: / https://www.linkedin.com/in/neiltwa/
Instagram: / https://www.instagram.com/neiltwa/
Facebook: / https://www.facebook.com/neiltwa/
X/Twitter: / https://twitter.com/voltagefba
TikTok: / https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe to the podcast for more Amazon growth strategies!
✅ Share this episode with other Amazon sellers!
✅ Drop a comment or question below—let’s discuss!
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
Previous Episode
Entrepreneurship in 2025: Success, Marketing & What Still Works with Jason Schappert from Moola
In This Episode, We Cover:
- What success looks like for entrepreneurs in 2025
- How to build real wealth (hint: it's not about 7 figures—it’s about freedom)
- The core marketing principles that still outperform AI gimmicks
- The power of email, data, and owning your audience
- How to build and scale community in a disconnected digital world
- How Moola is helping the next generation become financially savvy
🕒 Chapters:
[01:05] – Why “Back to Basics” Works in 2025
Jason shares why the Lean Startup mindset and simple marketing wins like Hotmail-style referrals still work today.
[04:05] – Data Is the New Gold
Email isn’t dead—owning your audience through email and SMS is a non-negotiable for growth and survival.
[06:38] – Relationships Still Drive Revenue
Building real digital relationships and community is the most undervalued asset in modern entrepreneurship.
[08:41] – Sell Less, Serve More
Why leading with value (not desperation) flips the script on business success—and how Jason learned that the hard way.
[11:08] – Redefining Wealth and Freedom
Jason breaks down what real wealth looks like in 2025 (hint: it’s not just about money—it’s about time and choice).
[16:34] – The Chaos Behind the Curtain
Business isn’t as pretty as it looks on Instagram—Jason and Neil share raw behind-the-scenes stories of risk and resilience.
[22:15] – Execution > Information
Why most people fail to act—and how to get started with imperfect action.
[25:02] – Imperfect Action Creates Momentum
The power of building while flying the plane—and why speed beats perfection every time.
[31:52] – Your Story Is the Strategy
How storytelling, honesty, and mentorship can create deeper business impact and lasting growth.
Follow Jason Schappert on LinkedIn
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and lean the strategies of 8 figures sellers
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
Follow me on:
LinkedIn: / https://www.linkedin.com/in/neiltwa/
Instagram: / https://www.instagram.com/neiltwa/
Facebook: / https://www.facebook.com/neiltwa/
X/Twitter: / https://twitter.com/voltagefba
TikTok: / https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe to the podcast for more Amazon growth strategies!
✅ Share this episode with other Amazon sellers!
✅ Drop a comment or question below—let’s discuss!
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
Next Episode
Subscription Box Goldmines: Paul Jarrett on Vitamin Samples to Candy Empires
In this episode of High Voltage Business Builders, Neil Twa sits down with Paul to talk all things subscription boxes—what works, what flops, and why this model still holds untapped potential for e-commerce brands. If you’re looking to add recurring revenue, improve retention, or break into new sales channels, this one’s for you.
In This Episode, We Cover:
📦 How subscription boxes evolved from side gimmick to full-blown brand strategy
🎯 The “ARRRR” model for subscription box success: Acquire, Activate, Retain, Referral, Revenue
🧠 Why every box should deliver “feel, taste, wow, wait” to win customer loyalty
📉 How bad boxes damage brands and increase churn
📬 Guerrilla tactics to get your product placed in top subscription boxes—for free
🕒 Chapters:
[01:05] – Why Subscription Boxes Still Work
From side hustle to strategy—why more brands are revisiting this model in 2025.
[03:00] – Ryan Trahan’s Candy Empire
How a single YouTube shoutout sold 60,000+ units (and landed on retail shelves).
[04:36] – Knee Pads and Bottom Shelf Marketing
The cheeky in-store trick that got Target’s attention—and a warning.
[06:00] – The “ARRRR” Framework for Box Success
Learn Paul’s 5-part strategy to turn boxes into high-ROI marketing tools.
[07:15] – Feel, Taste, Wow, Wait: Crafting the Experience
Crinkle paper, spritzed scents, and why “wow” is your most valuable asset.
[09:00] – Aero Shot: Harvard Brains, Marketing Fail
The box that puffed caffeine into your mouth—and blew up (literally and figuratively).
[10:36] – What Makes Someone Run to Their Mailbox
The kid-proof test for whether your box will actually spark excitement.
[12:50] – Don’t Skip Customer Service
Why a bad box hurts more than your margins—and how to keep churn low.
[14:10] – How to Get Your Product into Boxes (Without Paying)
Paul’s guerrilla pitch strategy to box owners that fills real gaps and builds real demand.
🧠 Want to reach more customers through subscription boxes?
📦 Connect with Paul → https://bulugroup.com
📩 Email Paul directly: [email protected] (add an emoji to stand out!)
🌐 More about Paul → https://pauljarrett.com
🚀 Grab a Copy of "Almost Automated Income w/ FBA" and learn the strategies of 8-figure sellers
👉 https://www.voltagedm.com/booknt
👉 https://www.voltagedm.com/booknt
🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:
👉 https://www.voltagedm.com/
Follow me on:
LinkedIn: / https://www.linkedin.com/in/neiltwa/
Instagram: / https://www.instagram.com/neiltwa/
Facebook: / https://www.facebook.com/neiltwa/
X/Twitter: / https://twitter.com/voltagefba
TikTok: / https://www.tiktok.com/@fbabusinessbuilders
🎧 Like This Episode?
✅ Subscribe to the podcast for more Amazon growth strategies!
✅ Share this episode with other Amazon sellers!
✅ Drop a comment or question below—let’s discuss!
Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/high-voltage-business-builders-podcast-531132/he-built-a-global-brand-from-scratch-with-the-most-dangerous-man-in-au-89512703"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to he built a global brand from scratch with “the most dangerous man in australia” athin cassiotis on goodpods" style="width: 225px" /> </a>
Copy