High Voltage Business Builders Podcast

In this episode of High Voltage Business Builders, Neil Twa sits down with Paul to talk all things subscription boxes—what works, what flops, and why this model still holds untapped potential for e-commerce brands. If you’re looking to add recurring revenue, improve retention, or break into new sales channels, this one’s for you.

In This Episode, We Cover:
📦 How subscription boxes evolved from side gimmick to full-blown brand strategy
🎯 The “ARRRR” model for subscription box success: Acquire, Activate, Retain, Referral, Revenue
🧠 Why every box should deliver “feel, taste, wow, wait” to win customer loyalty
📉 How bad boxes damage brands and increase churn
📬 Guerrilla tactics to get your product placed in top subscription boxes—for free

🕒 Chapters:

[01:05] – Why Subscription Boxes Still Work
From side hustle to strategy—why more brands are revisiting this model in 2025.

[03:00] – Ryan Trahan’s Candy Empire
How a single YouTube shoutout sold 60,000+ units (and landed on retail shelves).

[04:36] – Knee Pads and Bottom Shelf Marketing
The cheeky in-store trick that got Target’s attention—and a warning.

[06:00] – The “ARRRR” Framework for Box Success
Learn Paul’s 5-part strategy to turn boxes into high-ROI marketing tools.

[07:15] – Feel, Taste, Wow, Wait: Crafting the Experience
Crinkle paper, spritzed scents, and why “wow” is your most valuable asset.

[09:00] – Aero Shot: Harvard Brains, Marketing Fail
The box that puffed caffeine into your mouth—and blew up (literally and figuratively).

[10:36] – What Makes Someone Run to Their Mailbox
The kid-proof test for whether your box will actually spark excitement.

[12:50] – Don’t Skip Customer Service
Why a bad box hurts more than your margins—and how to keep churn low.

[14:10] – How to Get Your Product into Boxes (Without Paying)
Paul’s guerrilla pitch strategy to box owners that fills real gaps and builds real demand.

🧠 Want to reach more customers through subscription boxes?
📦 Connect with Paul → https://bulugroup.com
📩 Email Paul directly: [email protected] (add an emoji to stand out!)
🌐 More about Paul → https://pauljarrett.com

🚀 Grab a Copy of "Almost Automated Income w/ FBA" and learn the strategies of 8-figure sellers
👉 https://www.voltagedm.com/booknt

👉 https://www.voltagedm.com/booknt

🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:

👉 https://www.voltagedm.com/

Follow me on:

LinkedIn: / https://www.linkedin.com/in/neiltwa/

Instagram: / https://www.instagram.com/neiltwa/

Facebook: / https://www.facebook.com/neiltwa/

X/Twitter: / https://twitter.com/voltagefba

TikTok: / https://www.tiktok.com/@fbabusinessbuilders

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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

[00:00 - 05:20] Purpose Over Profit and Parenting in the Digital Age

[05:21 - 10:00] The Role of Technology in Parenting

[10:01 - 15:30] Building a Secure and Purpose-Driven Product

[15:31 - 20:00] Redefining Baby Monitoring: From Concept to Market

[20:01 - 25:50] Embracing Purpose in Business Decisions

🚀 Grab a Copy of "Almost Automated Income w/ FBA" and lean the strategies of 8 figures sellers

👉 https://www.voltagedm.com/booknt

🚀 Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 and learn about our private 1:1 coaching here:

👉 https://www.voltagedm.com/

Follow me on:

LinkedIn: / https://www.linkedin.com/in/neiltwa/

Instagram: / https://www.instagram.com/neiltwa/

Facebook: / https://www.facebook.com/neiltwa/

X/Twitter: / https://twitter.com/voltagefba

TikTok: / https://www.tiktok.com/@fbabusinessbuilders

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Keywords:
SaaS, Amazon PPC, profit maximization, customer profile, niche, business strategy, data analysis, intraday bidding, budget rules, profit optimization, bundling products, brand optimization, PPC campaigns

Tags:
SaaS, Amazon business, PPC optimization, profit maximization, customer targeting, data-driven decisions, bundling, brand differentiation, intraday bidding, budget management, optimization tools, profitability

Chapters:
[00:00 - 03:06] Introduction and Overview
[03:06 - 06:11] The Importance of Focus and Strategy
[06:11 - 09:01] Data Analysis and Optimization
[09:01 - 11:58] Intraday Bidding and Budget Rules
[11:58 - 14:58] Optimizing Your Brand and Bundling Products
[14:58 - 20:50] Maximizing Profits in a Competitive Market
[20:50 - 23:15] The Role of PPC Software and Intraday Bidding

Takeaways:

1. Focus on a specific customer profile and niche to drive profitability.
2. Develop a clear business strategy and purpose.
3. Use data analysis to uncover overlooked opportunities and optimize performance.
4. Implement intraday bidding and budget rules to improve Amazon PPC campaigns.
5. Consider bundling products and optimizing your brand to differentiate yourself in a crowded market.

Soundbites:

1. "At some point, you have to make a decision and not follow every dollar, but focus on the right opportunities."
2. "Data is your biggest resource. Dive deep into it to discover what works and what doesn’t, then adjust."
3. "Don’t hesitate. Start bundling your products—both digital and physical—and optimize your brand presence to stand out."

Confused by the noise? Don't be. We've got the 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit.

Ready to turn your Amazon dreams into reality?

Click the link, visit https://voltagedm.com, and let's get this party started.

Let's get connected!

VISIT https://voltagedm.com to boost your brand and sales exposure!

Find Me On:

LinkedIn: / https://www.linkedin.com/in/neiltwa/

Instagram: / https://www.instagram.com/neiltwa/

Facebook: / https://www.facebook.com/neiltwa/

X/Twitter: / https://twitter.com/voltagefba

TikTok: / https://www.tiktok.com/@fbabusinessbuilders

Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

👉 https://www.voltagedm.com/book

🚀CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Growth Consultancy!

👉 https://www.voltagedm.com/businessbuilders.com ...

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Keywords:

#profitability #businessGrowth #financialMetrics #earlyStageBusiness #managingExpenses #realTimeData #decisionMaking #marketVolatility #selfSufficiency #simplifyFinancialConcepts #contributionMargin #AdamCallinan #ecommerce #Shopify

Tags:

#Profitability, #BusinessGrowth #FinancialMetrics #EarlyStageBusiness #AdamCallinan #Entrepreneurship #RealTimeData #MarketVolatility #FinancialConcepts #SelfSufficiency #Shopify #ContributionMargin #ManagingExpenses

Takeaways:

• Understanding profitability is crucial for the success of a business.
• Real-time data is essential for making informed decisions and managing expenses effectively.
• The market is volatile, and businesses need to focus on self-sufficiency and financial stability.
• Simplifying complex financial concepts can help early-stage businesses navigate challenges and make strategic decisions.

Sound Bites:

"Profitability is freedom. It is sleep at night. It is building a business in a way that gives you the ability to grow on retained earnings and control the way that you want to."

"The interaction between revenue, variable expenses, and fixed expenses dictates your net profitability, which is what you have left after a transaction or a period."

"The way that he was able to mentally simplify really complex things and add creativity to them to come up with these very abstract, couldn't be real things that have proven out to be very real."

Chapters:

[00:00 - 08:12] Introduction to Profitability and E-commerce and Business Platforms

[08:12 - 13:58] Pentane: A Profitability Platform and Financial Insights

[13:58 - 25:11] Understanding Contribution Margin and Financial Health

[25:11 - 28:54] Closing Remarks and Insights

Confused by the noise? Don't be. We've got the 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit.

Ready to turn your Amazon dreams into reality?

Click the link, visit https://voltagedm.com, and let's get this party started.

Let's get connected!

VISIT https://voltagedm.com to boost your brand and sales exposure!

Find Me On:

LinkedIn: / https://www.linkedin.com/in/neiltwa/

Instagram: / https://www.instagram.com/neiltwa/

Facebook: / https://www.facebook.com/neiltwa/

X/Twitter: / https://twitter.com/voltagefba

TikTok: / https://www.tiktok.com/@fbabusinessbuilders

Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

👉 https://www.voltagedm.com/book

🚀CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Growth Consultancy!

👉 https://www.voltagedm.com/businessbuilders.com...

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

🔑 Key Takeaways:

Small improvements in systems can create big results.

The decision to change is immediate, but real change takes time.

Understanding why customers say "yes" or "no" is crucial for growth.

Balancing technology with human interaction is vital in today's business landscape.

Purpose should guide business decisions for long-term success.

📌 Chapters:

[00:00 - 07:52] The Immediate Decision to Change

[07:52 - 09:15] Understanding Customer Signals for Growth

[09:15 - 23:19] Balancing Technology and Human Interaction

Keywords

#BusinessSystems #BusinessGrowth #SmallImprovements #AutomationTips #CustomerSignals #MillionDollarMachine #BusinessStrategy #DecisionMaking #BusinessAutomation #TechnologyInBusiness #PurposeDrivenBusiness #AIinBusiness #BusinessMetrics #HumanInteraction #GrowthHacks

Tags:

BusinessSystems, BusinessGrowth, SmallImprovements, AutomationTips, CustomerSignals, MillionDollarMachine, BusinessStrategy, DecisionMaking, BusinessAutomation, TechnologyInBusiness, PurposeDrivenBusiness, AIinBusiness, BusinessMetrics, HumanInteraction, GrowthHacks

Confused by the noise? Don't be. We've got the 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit.

Ready to turn your Amazon dreams into reality?

Click the link, visit https://voltagedm.com, and let's get this party started.

Let's get connected!

VISIT https://voltagedm.com to boost your brand and sales exposure!

Find Me On:

LinkedIn: / https://www.linkedin.com/in/neiltwa/

Instagram: / https://www.instagram.com/neiltwa/

Facebook: / https://www.facebook.com/neiltwa/

X/Twitter: / https://twitter.com/voltagefba

TikTok: / https://www.tiktok.com/@fbabusinessbuilders

Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

👉 https://www.voltagedm.com/book

🚀CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Growth Consultancy!

👉 https://www.voltagedm.com/businessbuilders.com...

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!