Batch it + Forget It with Social Media Strategist / Author Peg Fitzpatrick

11/13/24 • 31 min

High Vibe Table Talks: Empowering Solopreneurs

Ep. 75 Curious how a few social media tweaks could transform your business? On this episode of High Vibe Table Talks, Merchon dives into game-changing insights with social media powerhouse Peg Fitzpatrick, social media strategist and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki to uncover secrets to effective content and brand-building for small business success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

✨ Key Takeaways & Tips:

🎯 Know Your Audience: Peg emphasizes the importance of understanding your target audience to create content that truly resonates.
💡 Smart Content Strategies: Learn how to batch and repurpose content for a consistent, impactful social media presence—even on a budget.
⚖️ Balance Creativity & Business: Peg shares her approach to balancing professional goals with personal creativity, a must for sustainable success.
💰 Support Small & Women-Owned Businesses: Peg highlights the positive impact of intentional spending and community support.
🚫 Saying No with Purpose: Peg’s journey underlines the power of declining projects that don’t align with your goals, making room for true creativity.

💬 Notable Quotes from Peg:

"Every small business is somebody's dream. And seeing someone's dream just die is heartbreaking to me."
"We need time offline in order to build your creativity... give your brain a break."
"One third of businesses are owned by women... support your female small businesses, support each other."

🔗 Resources & Recommendations:

Follow Peg Fitzpatrick on Instagram and Threads
📚 The Art of Social Media: Power Tips for Power Users by Peg Fitzpatrick and Guy Kawasaki
📖 Book Recommendation: Austin Kleon's Creativity Books

Sponsored by: High Vibe Cowork

Music: The Greatest by All Good Folks

Wanderer by Aylex, Weekend Livin’ by Konstantin Garbuzyuk

Produced by JazzCast Pros

✨ Subscribe to High Vibe Table Talks and start growing your business!

#LifewritingMonth #WorldKindnessWeek #Chickennoodlesoupforthesoulday #Globalentrepreneursweek

Learn more about your ad choices. Visit megaphone.fm/adchoices

✨ Key Takeaways & Tips:

🎯 Know Your Audience: Peg emphasizes the importance of understanding your target audience to create content that truly resonates.
💡 Smart Content Strategies: Learn how to batch and repurpose content for a consistent, impactful social media presence—even on a budget.
⚖️ Balance Creativity & Business: Peg shares her approach to balancing professional goals with personal creativity, a must for sustainable success.
💰 Support Small & Women-Owned Businesses: Peg highlights the positive impact of intentional spending and community support.
🚫 Saying No with Purpose: Peg’s journey underlines the power of declining projects that don’t align with your goals, making room for true creativity.

💬 Notable Quotes from Peg:

"Every small business is somebody's dream. And seeing someone's dream just die is heartbreaking to me."
"We need time offline in order to build your creativity... give your brain a break."
"One third of businesses are owned by women... support your female small businesses, support each other."

🔗 Resources & Recommendations:

Follow Peg Fitzpatrick on Instagram and Threads
📚 The Art of Social Media: Power Tips for Power Users by Peg Fitzpatrick and Guy Kawasaki
📖 Book Recommendation: Austin Kleon's Creativity Books

Sponsored by: High Vibe Cowork

Music: The Greatest by All Good Folks

Wanderer by Aylex, Weekend Livin’ by Konstantin Garbuzyuk

Produced by JazzCast Pros

✨ Subscribe to High Vibe Table Talks and start growing your business!

#LifewritingMonth #WorldKindnessWeek #Chickennoodlesoupforthesoulday #Globalentrepreneursweek

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

1,000 Leads in 8-Weeks! 5 Tailored Social Media Strategies to Generate Sales Fast

Ep. 74 It’s the day after Election Day—a perfect time to talk numbers! Ready to stack up your leads like votes in your favor? High Vibe Table Talks unveils an ambitious plan to generate 1,000 new leads before year’s end.

Creating a formula and sticking to it can change your business game. I've broken down how to get 25 new leads every day through social media engagement.

✨ Sales as Math

📱 Multi-Platform Magic: From LinkedIn to Instagram, Merchon dives into the unique strengths of each platform and how to leverage them for lead generation. Diversifying keeps you safe from algorithm shifts, while boosting your reach across the board.

🔄 Consistency Wins: Learn the daily habits that add up to big results, and why showing up consistently matters in building a lead base that actually converts.

💌 Creative Outreach: Merchon gets inventive with personalized direct mail and engaging social threads to make sure your message stands out.

📈 Referrals & Follow-Ups: She’ll explain the power of word-of-mouth and why a strong follow-up plan is essential for turning leads into clients.

Resources

Sales Prospecting Simplified: Highvibecowork.com/SPS

Join virtual coworking Highvibecowork.com/virtual

Notable Quotes:

“A lot of sales is math, and it's creating an equation and sticking to that equation.”

"We’re in our Thomas Jefferson era, testing what works!"

"Show up consistently to convert strangers into loyal subscribers."

Lead Generating Platforms:

LinkedIn: Essential for connecting and converting leads.
Instagram: Reach new audiences with engaging video content.
Threads: Driving email subscriber growth with authentic conversations.
Direct Mail Advertising: A personal touch for impactful outreach.

Hit play and let Merchon Hargrave walk you through a masterclass in high-impact marketing.

Sponsored by: High Vibe Cowork

Music: The Greatest by All Good Folks

Wanderer by Aylex, Weekend Livin’ by Konstantin Garbuzyuk

Produced by JazzCast Pros

✨ Subscribe to High Vibe Table Talks and start growing your business!

Chapters:

0:00 Intro 1000 New Leads by Year-End with Strategic Actions

6:32 Strategic Social Media Prospecting

9:39 Diversifying Lead Generation Across Platforms

15:26 Generating Leads on Social Media Platforms

19:31 Direct Mailers

23:07 Facebook Groups and Client Referrals

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

2024 Reflections Part 1: Macro Level Accomplishments + Embracing My ADHD Brain

Ep. 76 Embracing anxiety and ADHD diagnoses has transformed my understanding of what it means to truly 'bloom.' This year wasn't as vibrant as planned, but it was critical for growth. Join me, your host Merchon Hargrave as I reflect on my year as a business owner on a Macro level and stay tuned for episode 78 where I break down Key Performance Indicators that evaluate business goals on a micro level.

✨ Episode Highlights:

Reflect on the power of a guiding principle to steer decisions and stay aligned with personal and professional goals.
Learn how to embrace unmet expectations with grace and use failures as stepping stones for growth.
Discover the importance of creating space by stepping away from commitments that no longer serve your journey.
Explore strategies like frontloading to manage workloads and maintain balance.
Gain insights on navigating ADHD, anxiety, and self-compassion in both leadership and life.

💬 Notable Quote:

"I needed to pick myself up and move to a much more rich soil."

🎧 Tune in now to reflect, reset, and set the stage for a thriving 2025!

Episodes Mentioned:

Merchon’s Messy Middle: https://www.highvibecowork.com/podcast/episode/4f44d152/merchons-messy-middle-pausing-mastermind-to-launch-a-sales-course

ADHD Diagnosis with Diann Wingert: https://www.highvibecowork.com/podcast/episode/23f9e2cd/adhd-ish-adults-myths-realities-and-next-steps-with-psychotherapist-turned-business-coach-diann-wingert

Resources:

Sales Prospecting Simplified:

Highvibecowork.com/SPS

Join virtual coworking

Highvibecowork.com/virtual

Sponsored by: High Vibe Cowork