#051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director

🌿 Who is the Cannabis Media Council?! 🌿
Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.
🚀 About This Episode:
In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.
💡 What You'll Learn:
🔮 CMC’s Mission and Vision: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.
🔭 Strategic Advertising: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.
🔗 Breaking Barriers: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.
📢 Industry Advocacy: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.
🌟 Meet Amy Deneson:
Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.
📅 Why Tune In?
This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.

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