Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast - Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company

Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company

02/14/23 • 26 min

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success.
Ali's expertise includes growth marketing, marketing automation, and customer acquisition for both B2B and B2C organizations. She is a marketing leader who has built her career designing growth strategies and programs for digitally-focused global organizations. Besides her role at The RepTrak Company, Ali is also a member of the Chief company and Forbes Communications Council.
They cover:
👉 [05:48 - 09:39] Business reputation is everything👉 [09:39 - 15:00] Bringing BDRs into the content creation process👉 [15:00 - 16:59] Building a successful pipeline engine👉 [16:59 - 19:19] Measuring on pipeline👉 [21:55 - 23:51] How to use video content to connect to your customerIf you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.Subscribe here:👉 Apple: http://bit.ly/3vg8Rml👉 Spotify: http://bit.ly/3jKzJZqAnd connect with Ali here:👉 LinkedIn: https://www.linkedin.com/in/alijawin/ 👉The RepTrak Company Website: https://www.reptrak.com/ Instructions on how to follow, rate and review are here.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so

Previous Episode

How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept

On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower that number and help revenue teams increase their win rates.
Tara Pawlak is a dynamic marketing expert with over fifteen years of experience building GTM plans with a great passion for marketing operations and automation, marketing strategy, demand generation, marketing technology, and B2B lead generation. Besides her role at GetAccept, Tara is also the Vice President of Demand Generation at Revenue Grid, an Executive Member at Pavilion, and a member of the CMO Alliance.
They cover:
👉 [02:40 - 05:03] Aligning the GTM teams👉 [05:03 - 06:27] Where should customer marketing be placed?👉 [08:17 - 10:06] How do you ensure that a timely topic actually gets discussed in a timely manner?👉 [10:28 - 12:21] How do you keep in alignment with your sales team?👉 [12:21 - 13:53] Adopting a customer-centric mindsetIf you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.Subscribe here:👉 Apple: http://bit.ly/3vg8Rml👉 Spotify: http://bit.ly/3jKzJZqAnd connect with Tara here:👉 LinkedIn: https://www.linkedin.com/in/tara-pawlak/ 👉 GetAccept Website: https://www.getaccept.com/ Instructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so