
Building Games at the NY Times: Interview With Jeff Petriello
06/04/24 • 66 min
Episode 26: Jeff Petriello, a game producer at the New York Times and a game design educator at NYU Game Center, shares his unique journey from producing movies to producing games played by millions of people.
Go behind the scenes at the New York Times, learn what it's like to shepherd hits like Wordle, and create games from scratch like Strands.
Working closely with the New Games Squad and the Gameplay Squad, Jeff shares what inspires him, his teaching experiences, and the significant role of games in building social connections.
This episode is filled with valuable insights for aspiring game designers and enthusiasts alike.
Check out Jeff's Social and Resources:
https://www.thebeff.com/https://www.thepastatarot.com/
https://www.linkedin.com/in/jeffpetriello/
https://gamecenter.nyu.edu/faculty/jeff-petriello/
https://thebeff.itch.io/self-portrait
https://www.nytimes.com/crosswords
--
- (00:00) - Introduction to the Hey, Good Game Podcast
- (01:39) - Jeff Petriello's Journey to Game Production
- (02:43) - Jeff's Current Gaming Favorites and Insights
- (05:44) - The Personal Impact of Games on Jeff's Life
- (10:44) - Transitioning from Philosophy to Game Design
- (24:33) - The Evolution of Teaching Game Design
- (30:32) - Jeff's Path to the New York Times
- (35:35) - The Evolution of NYT Games: From Crosswords to Wordle
- (35:56) - Joining the NYT Games Team and Developing New Hits
- (36:36) - The Creative Process Behind NYT's Newest Game, Strands
- (39:04) - The Art of Puzzle Creation: A Blend of Technology and Creativity
- (40:19) - The Impact of Games on NYT's Subscription Model
- (46:43) - Exploring the Buy vs. Build Strategy in Game Development
- (56:53) - The Personal Journey: Career Advice and Side Hustles
- (01:01:47) - A Tarot Reading to Close: Insights and Reflections
--
Check out our brainy games:
Sumplete - https://sumplete.com
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com
Episode 26: Jeff Petriello, a game producer at the New York Times and a game design educator at NYU Game Center, shares his unique journey from producing movies to producing games played by millions of people.
Go behind the scenes at the New York Times, learn what it's like to shepherd hits like Wordle, and create games from scratch like Strands.
Working closely with the New Games Squad and the Gameplay Squad, Jeff shares what inspires him, his teaching experiences, and the significant role of games in building social connections.
This episode is filled with valuable insights for aspiring game designers and enthusiasts alike.
Check out Jeff's Social and Resources:
https://www.thebeff.com/https://www.thepastatarot.com/
https://www.linkedin.com/in/jeffpetriello/
https://gamecenter.nyu.edu/faculty/jeff-petriello/
https://thebeff.itch.io/self-portrait
https://www.nytimes.com/crosswords
--
- (00:00) - Introduction to the Hey, Good Game Podcast
- (01:39) - Jeff Petriello's Journey to Game Production
- (02:43) - Jeff's Current Gaming Favorites and Insights
- (05:44) - The Personal Impact of Games on Jeff's Life
- (10:44) - Transitioning from Philosophy to Game Design
- (24:33) - The Evolution of Teaching Game Design
- (30:32) - Jeff's Path to the New York Times
- (35:35) - The Evolution of NYT Games: From Crosswords to Wordle
- (35:56) - Joining the NYT Games Team and Developing New Hits
- (36:36) - The Creative Process Behind NYT's Newest Game, Strands
- (39:04) - The Art of Puzzle Creation: A Blend of Technology and Creativity
- (40:19) - The Impact of Games on NYT's Subscription Model
- (46:43) - Exploring the Buy vs. Build Strategy in Game Development
- (56:53) - The Personal Journey: Career Advice and Side Hustles
- (01:01:47) - A Tarot Reading to Close: Insights and Reflections
--
Check out our brainy games:
Sumplete - https://sumplete.com
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com
Previous Episode

Aaron Tried To Buy Wordle
Right before the New York Times announced they acquired Wordle in the low-mid seven figures, Aaron attempted to buy Wordle, and wordle.com. Listen to Aaron's story on why he started building games, and how that led to his attempt to purchase the popular daily word game that took the world by storm.
How close did he get? Listen and find out!
--
- (00:00) - Introduction to the Hey, Good Game Podcast
- (01:17) - The Unstoppable Rise of Wordle
- (02:12) - Aaron's Journey into Game Development
- (06:38) - The Evolution of Online Game Monetization
- (13:24) - The Attempt to Acquire Wordle
- (29:14) - Reflections and the Future of Daily Brainy Games
--
Check out our brainy games:
Sumplete - https://sumplete.com
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com
Next Episode

Sega’s Downfall Was… Sega?
Episode 27: Blake Harris is the acclaimed author of "Console Wars" and "The History of the Future." Blake shares his journey from a struggling screenwriter to a successful author, diving into the intense rivalry between Sega and Nintendo that defined a generation of gaming.
He reveals insights into the internal conflicts at Sega that contributed to their downfall and discusses the revolutionary impact of Oculus and virtual reality on the tech landscape.
Blake also offers a sneak peek into his upcoming book about comedy legend Larry David, creator of "Seinfeld" and "Curb Your Enthusiasm," complete with humorous anecdotes and behind-the-scenes stories. From the challenges of getting in touch with industry giants like Seth Rogen to the joys and struggles of writing about beloved cultural icons, this episode is packed with compelling stories and valuable lessons on persistence, research, and the art of storytelling.
Check out Blake's Resources:
https://twitter.com/blakejharrisNYC
https://www.amazon.com/Console-Wars-Nintendo-Defined-Generation/
https://www.amazon.com/History-Future-Facebook-Revolution-Virtual/https://podcasts.apple.com/us/podcast/author-blake-j-harris-and-the-history-of-the-future/
Console Wars Documentary
--
- (00:00) - Connecting with Seth Rogen: A Game-Changing Experience
- (00:33) - Interview with Blake Harris: Insights and Takeaways
- (01:38) - Blake Harris's Journey: From Console Wars to New Projects
- (04:22) - The Fascinating World of Sega and Nintendo
- (07:34) - From Video Games to Authorship: Blake's Path
- (20:35) - Challenges and Triumphs in Writing Console Wars
- (29:34) - The Impact of Sega's Internal Conflicts
- (33:21) - The Oculus Story: A Mind-Blowing Experience
- (34:49) - Challenges in VR: Monetization and Market Penetration
- (35:58) - The Evolution of VR Hardware
- (36:59) - The Search for VR's Killer App
- (40:22) - The Social and Practical Applications of VR
- (50:31) - The Impact of Politics on Oculus
- (54:15) - Larry David: From Seinfeld to Curb Your Enthusiasm
- (55:24) - The Joy of Writing About Larry David
- (57:59) - Conclusion and Future Projects
--
Check out our brainy games:
Sumplete - https://sumplete.com
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com
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