Yaya Han's Book - Part Four

In today's episode, we're talking about Yaya Han's book and the Duality of Cosplay that she covers in the 4th section.
It goes over really how Yaya Han went from Cosplayer to Business Owner and developed partnerships, protected intellectual property, and in a short amount of time saw a lot of growth professionally.

Results not typical – but it reinforces my statements on the show – there’s no overnight success, there’s no secrets to success – it’s work, dedication, consistency, and unfortunately, a fair amount of luck overall.

It’s nice to know that the things that I’ve talked about on the show and how to go about creating a brand, and turning a hobby into something more are outlined and encouraged in Yaya’s book.

I’m very happy to see that she puts a lot of emphasis to controlling your own brand – having a website and a central place for your creations that is not just Social Media.

There’s not a lot about commerce and how to achieve this – Yaya believes in relatable content and relationship building in this industry. I do too – but there’s definitely a way to SEO your way through Cosplay if you’re providing product or service.

Importantly – she talks about the most important reasons to do this and it’s not about fame or money. It’s about solving a problem for your customers/clients. Well done.
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Find the Sanctuary on Social:
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