Utilize Data to Empower Tech, ft. Cristal Herrera

01/18/24 • 22 min

Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation.

The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like interdepartmental technology integration and data privacy. Ultimately, Cristal underscores the crucial role of data and technology in personalizing and optimizing healthcare delivery.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Driving DEI Initiatives - How You Can Succeed, ft. Deb Pappas

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations?

Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Putting Your Data To Work, ft. Christine Albert

Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work.

Discover:

Why healthcare marketing is evolving – are you working for your insights, or are your insights working for you?
Breaking down data and organizational silos: how LCMC Health is creating a seamless patient experience, from appointment to recovery.
Building a brand that puts patients first – discover LCMC Health's secret sauce.
The future of healthcare: data-driven personalization and experiences.

This conversation is more than just healthcare – it's about putting your data to work. Dive in and learn how to make your data work for you and your patients.

Hosted on Acast. See acast.com/privacy for more information.