Moving from Patient Engagement to Patient Enablement, ft. Brian Mullen

08/24/23 • 43 min

Over the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward?

Join Brian Mullen, Head of Innovation and Product at The Clinic by Cleveland Clinic, and host Alan Tam as they discuss the evolution from engagement to enablement with the right patients to win a return on investment for digital front door initiatives.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Evolution of Healthcare Marketing, ft. Larry Meade

The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape.

Larry Meade, System Marketing Director, Engagement Platform at Franciscan Health, explores and discusses the ever-evolving role of the healthcare marketer and the challenges they face during these transformative, and often turbulent, times.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The Secrets of Content Marketing, ft. Ahava Leibtag

For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need?

Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy.

Hosted on Acast. See acast.com/privacy for more information.