A Story of Digital Transformation for Healthcare Consumers, ft. Scott Orstad

10/26/23 • 26 min

With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage.

Join Scott Orstad, Vice President Marketing at Catholic Health, and host Alan Tam as they discuss the impact of digital transformation and engagement with healthcare consumers from the onset of the pandemic to present day.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Battle for the Future of Healthcare, ft. James Gardner

Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape.

What is the future of healthcare as retail health and traditional health systems battle it out? Who's winning and what does this mean for the healthcare consumer?

Join James Gardner, Director, Healthcare Strategy, at OHO Interactive and host Alan Tam as they explore and discuss the future of primary care, what’s motivating these giants, what moves they’ve already made, and what might happen next.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Healthcare Economics 101 - The Rise of Data for Member Engagement, ft. Aaron Novotny

How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful.

Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, discusses how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings.

Hosted on Acast. See acast.com/privacy for more information.