Helios Horizons Ep.36: Building an Audience in Web3 with Cynthia Bahati of Scrib3
02/19/25 • 69 min
What does it take to build a thriving Web3 audience? Cynthia Bahati from Scrib3 joined us to share her recipes for successful community growth.
In her early days she worked with Interscope Records, helping Mick Jagger launch an NFT. The experience taught her a crucial lesson: no matter how famous the name, community connection is essential for Web3 success.
Cynthia's Web3 career continued when she founded HerStory DAO, the first women-led DAO supporting NFT artists, raising over $70,000 and exhibiting at physical locations. This led to starting a growth agency with her mother, where they experimented with gamification strategies that brought remarkable results. At SUI, they grew the community from 15,000 to 224,000 members by creating engaging progression systems and using data analytics to tailor content to specific demographics.
The conversation delves into the fundamental differences between community building and marketing. Looking at successful examples like Coinbase and Eclipse, she explains how visual cohesion and clear messaging create memorable Web3 brands.
For creators, marketers and founders alike - Helios Horizons Ep.36 is packed with insights about standing out in an increasingly noisy space,
Stay tuned for next weeks Episode and don't forget to follow us on X and visit our website for more information.
What does it take to build a thriving Web3 audience? Cynthia Bahati from Scrib3 joined us to share her recipes for successful community growth.
In her early days she worked with Interscope Records, helping Mick Jagger launch an NFT. The experience taught her a crucial lesson: no matter how famous the name, community connection is essential for Web3 success.
Cynthia's Web3 career continued when she founded HerStory DAO, the first women-led DAO supporting NFT artists, raising over $70,000 and exhibiting at physical locations. This led to starting a growth agency with her mother, where they experimented with gamification strategies that brought remarkable results. At SUI, they grew the community from 15,000 to 224,000 members by creating engaging progression systems and using data analytics to tailor content to specific demographics.
The conversation delves into the fundamental differences between community building and marketing. Looking at successful examples like Coinbase and Eclipse, she explains how visual cohesion and clear messaging create memorable Web3 brands.
For creators, marketers and founders alike - Helios Horizons Ep.36 is packed with insights about standing out in an increasingly noisy space,
Stay tuned for next weeks Episode and don't forget to follow us on X and visit our website for more information.
Previous Episode
Helios Horizons Ep.35: Connecting Agents to Apps with Bertug Oymak of AgentiPy
On Helios Horizons Ep.35 we're joined by Bertug Oymak, co-founder of AgentiPy - sharing his journey from NFTs to builder.
While most developers building blockchain tools rely on TypeScript, the vast majority of AI researchers work exclusively in Python. This disconnect created a massive adoption barrier that AgentiPy is solving through their Python toolkit, which connects AI agents directly to blockchain applications.
In this conversation, Bertug paints a future where our digital assistants seamlessly handle complex on-chain tasks without requiring us to understand the underlying mechanics.
Beyond the technical details, Bertug shares profound insights on community building in Web3. From his early days in NFT collections to the rise of meme coins, he emphasises that transparency and contribution form the foundation of successful digital communities.
Helios Horizons Ep.35 with Bertug Oymak is packed with insights about the importance of community, the evolution of blockchain culture, and what the future holds at the intersection of AI + Web3.
Stay tuned for next weeks Episode and don't forget to follow us on X and visit our website for more information.
Next Episode
Helios Horizons Ep.37: Bridging the Education Gap in Web3 with Rujira Academy
How do talented individuals find their way into the rapidly evolving Web3 space? What pathways exist for students graduating with traditional degrees to transition into blockchain careers? And most importantly, what infrastructure can we build to make this journey more accessible?
Kid, the 23-year-old founder of Rujira Academy, addresses these critical questions in this wide-ranging conversation about education, employment, and the future of Web3 adoption.
Drawing from his own journey as an economics graduate who navigated the complex transition into blockchain, Kid shares the insights that led him to create structured pathways for others.
Rujira Academy recently launched the Blockchain Futures Program with the University of Bristol and this comprehensive initiative combines technical development with crucial employment preparation – addressing not just the coding skills but the practical aspects of finding work in the industry. Through CV workshops, portfolio guidance, and access to industry networks, the program bridges the gap that currently exists between traditional education and Web3 opportunities.
Kid also shared his insights about delivering education opportunities globally. From Lisbon to Nigeria, where 80% of the population remains unbanked, he's witnessed how DeFi solutions can transform lives by eliminating predatory remittance fees and providing financial access to the previously excluded. These real-world impacts shift the perspective from theoretical technology advantages to practical human benefits.
Helios Horizons Ep.37 provides a thought-provoking discussion about building the bridges that will connect talented individuals with Web3 employment - through the power of educational pathways.
Stay tuned for next weeks Episode and don't forget to follow us on X and visit our website for more information.
Helios Horizons - Helios Horizons Ep.36: Building an Audience in Web3 with Cynthia Bahati of Scrib3
Transcript
Welcome to Helios Horizons , episode 36 . Today we're chatting to Cynthia from Scrib3 about building a Web3 audience . I'm looking forward to chatting about all things marketing socials and getting attention in Web3 .
JB CarthyPleased to have you with us , cynthia , and maybe you know , for the people tuning in and even for myself you know first t
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