A Digital Transformation Toolkit with Karen Graham

06/28/24 • 45 min

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies

If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode.

About the guest

Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching.

Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas.

Resources

Minnesota Council of Nonprofits: https://minnesotanonprofits.org/
Technology Association of Grantmakers: https://www.tagtech.org/
AI Episodes of Health Digital Non Profit: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/

Contact Karen

LinkedIn: https://www.linkedin.com/in/karentgraham/
Website: karengrahamconsulting.com
Worksheet: https://www.karengrahamconsulting.com/worksheet

About the guest

Resources

Minnesota Council of Nonprofits: https://minnesotanonprofits.org/
Technology Association of Grantmakers: https://www.tagtech.org/
AI Episodes of Health Digital Non Profit: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/

Contact Karen

LinkedIn: https://www.linkedin.com/in/karentgraham/
Website: karengrahamconsulting.com
Worksheet: https://www.karengrahamconsulting.com/worksheet

Previous Episode

Navigating Digital Change: Insights from Kelly Stover of Ride Connection

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit.

About the guest

Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.

Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen.

Resources

The People’s Nonprofit Accelerator: https://thepeoplesnonprofit.org/

Contact Kelly

[email protected]
LinkedIn: https://www.linkedin.com/company/ride-connection-inc.
Twitter: @Ride_Connection
Facebook: RideConnection
Website: www.rideconnection.org

Next Episode

The Power of Market Research with Adam Zandman of Thrivable

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward.

About the guest

Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision.

Resources