
Health Nonprofit Digital Marketing
Spencer Brooks
Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
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Top 10 Health Nonprofit Digital Marketing Episodes
Goodpods has curated a list of the 10 best Health Nonprofit Digital Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Health Nonprofit Digital Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Health Nonprofit Digital Marketing episode by adding your comments to the episode page.

Strategic Communication with Taya Jarman of The Institute for Public Health Innovation
Health Nonprofit Digital Marketing
04/05/24 • 38 min
In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals.
About the guest
Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH).
Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek.
She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus.
When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle.
Resources
- Axios: https://www.axios.com/
- American Marketing Association: https://www.ama.org/
- Public Relations Society of America: https://www.prsa.org/
- Navigating the Nonprofit Landscape with AI – George Weiner of Whole Whale: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/
Contact Taya
- LinkedIn: https://www.linkedin.com/in/tayajarman/
- Institute for Public Health Innovation: https://www.institutephi.org/

Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water
Health Nonprofit Digital Marketing
10/18/24 • 44 min
In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively.
About the guest
Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn’t start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in!
Resources
- Website: Surge for Water: https://surgeforwater.org/
- Shilpa's TEDx talk
- Surge's women-led, women-centered model: https://www.youtube.com/watch?v=FyduyMr-6ag
Contact Shilpa
- LinkedIn: https://www.linkedin.com/in/shilpa-alva-858b841/
- Surge for Water Instagram: https://www.instagram.com/surgeforwater/
- Surge for Water YouTube: https://www.youtube.com/channel/UCInQiHpaZ-zee2jDI2Sj52Q

How Nonprofits Can Use AI Without Losing Their Authentic Voice
Health Nonprofit Digital Marketing
02/21/25 • 45 min
With AI-generated content flooding the internet, nonprofits are struggling to break through the noise and truly connect with their audiences. In this episode, Spencer Brooks sits down with Doug Darling, CEO of Tripwire Media, to explore how nonprofits can balance data and storytelling, leverage AI without losing authenticity, and craft messages that inspire action. If you're looking for practical strategies to enhance your nonprofit’s digital marketing and create compelling stories that resonate, this episode is for you.
Contact Doug
- Website: https://www.tripwiremedia.com/
- LinkedIn: https://ca.linkedin.com/in/dougdarling

A Digital Transformation Toolkit with Karen Graham
Health Nonprofit Digital Marketing
06/28/24 • 45 min
In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies
If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode.
About the guest
Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching.
Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas.
Resources
- Minnesota Council of Nonprofits: https://minnesotanonprofits.org/
- Technology Association of Grantmakers: https://www.tagtech.org/
- AI Episodes of Health Digital Non Profit: https://brooks.digital/health-nonprofit-digital-marketing/navigating-nonprofit-landscape-ai/
Contact Karen
- LinkedIn: https://www.linkedin.com/in/karentgraham/
- Website: karengrahamconsulting.com
- Worksheet: https://www.karengrahamconsulting.com/worksheet

Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network
Health Nonprofit Digital Marketing
11/15/24 • 46 min
In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals.
About the guest
Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications.
Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives.
Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world.
Resources
- Canva for graphics: https://www.canva.com/
- Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/
- Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/
- Hubspot has great marketing blogs: https://www.hubspot.com/
- Monday.com: https://monday.com/
- Volunteer Match for volunteers: https://www.volunteermatch.org/
- ChatGPT for help with writing: https://chatgpt.com/
Contact Lauren
- Email: [email protected]
- Website: https://communitytechnetwork.org/

Equity-Centered Ethical Storytelling with Beth Eisen of Playworks
Health Nonprofit Digital Marketing
01/12/24 • 31 min
In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team.
About the guest
Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She’s passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she’ll usually be playing kickball, foursquare, or soccer.
Resources
- Hubspot Blogs: https://blog.hubspot.com/
- Chronicle of Philanthropy: https://www.philanthropy.com/
- Education Week: https://www.edweek.org/
- Marketo: https://nation.marketo.com/
Contact Beth
- Playworks website: https://www.playworks.org/
- LinkedIn: https://www.linkedin.com/in/betheisen/

Equity and Accessibility with Valaree Machen of Uplifting Athletes
Health Nonprofit Digital Marketing
12/29/23 • 31 min
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications.
About the guest
Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree’s personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing.
Resources
- Sprout Social: sproutsocial.com
- Women in Email Facebook Group: facebook.com/groups/womenofemail
Contact Valaree
- Uplifting Athletes: upliftingathletes.org
- LinkedIn: https://www.linkedin.com/in/v-machen/

Navigating Digital Change: Insights from Kelly Stover of Ride Connection
Health Nonprofit Digital Marketing
06/14/24 • 38 min
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit.
About the guest
Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.
Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen.
Resources
- The People’s Nonprofit Accelerator: https://thepeoplesnonprofit.org/
Contact Kelly
- [email protected]
- LinkedIn: https://www.linkedin.com/company/ride-connection-inc.
- Twitter: @Ride_Connection
- Facebook: RideConnection
- Website: www.rideconnection.org

Bridging Healthcare Equity: Digital Therapeutics and Breaking Down Stigma
Health Nonprofit Digital Marketing
10/06/23 • 34 min
In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particularly in rural and marginalized communities.
We explore the challenges and opportunities in addressing healthcare disparities, focusing on the impact of digital therapeutics on mental health and marginalized groups. Autumn discusses her work in advocacy, legislative change, and messaging strategies to promote equitable healthcare access.
Additionally, Autumn introduces the DTA's Evaluation Toolkit, which provides criteria to assess these tools, including clinical validation, data security, equitable access and more. It's a science-based resource to guide adoption. Key factors are evidence of improved outcomes and seamless integration into workflows. This toolkit enables informed decisions to provide patients high-quality, effective digital therapeutics.
Join us for a thought-provoking conversation on these critical issues and gain valuable insights into healthcare equity, digital therapeutics, and compassionate communication in healthcare.
About the guest
As the Director of Marketing and Communications, Autumn leads the strategic marketing, public relations, and media efforts for the Digital Therapeutics Alliance, with the goal of building a unified, knowledgeable, and empowered community of stakeholders worldwide. Her experience spans product development and marketing strategies to advance dynamic, global business initiatives and drive innovation within EduTech, FinTech, Manufacturing, and Digital Health. Prior to her tech career, Autumn held a private practice in family medicine and midwifery, specifically within rural and marginalized communities. Her profound dedication to patient rights, healthcare equity, and social justice fuels her mission to see digital therapeutics reach their full potential to improve patient outcomes on a global scale.
Resources
Contact Autumn

Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations
Health Nonprofit Digital Marketing
03/08/24 • 39 min
In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities.
About the guest
Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services.
Resources
- Car Easy https://careasy.org/home
- Giving Property: https://givingproperty.org/
- On The Go Rides: https://otgrides.org/home
Contact George
- LinkedIn: https://www.linkedin.com/in/howardpearl/
- Email: [email protected]
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FAQ
How many episodes does Health Nonprofit Digital Marketing have?
Health Nonprofit Digital Marketing currently has 74 episodes available.
What topics does Health Nonprofit Digital Marketing cover?
The podcast is about Non-Profit, Marketing, Podcasts and Business.
What is the most popular episode on Health Nonprofit Digital Marketing?
The episode title 'S2E4 - How to Organize Your Website Resources' is the most popular.
What is the average episode length on Health Nonprofit Digital Marketing?
The average episode length on Health Nonprofit Digital Marketing is 34 minutes.
How often are episodes of Health Nonprofit Digital Marketing released?
Episodes of Health Nonprofit Digital Marketing are typically released every 14 days.
When was the first episode of Health Nonprofit Digital Marketing?
The first episode of Health Nonprofit Digital Marketing was released on Mar 18, 2021.
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