Inside Amazon’s Growth Strategy

07/05/23 • 22 min

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Since its founding in 1994, Amazon has expanded into streaming, cloud computing, content creation, and even groceries. But if traditional business strategy tells us that the key to success is focus, why does Amazon work?

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Imagine you’re trying to solve a problem, but none of your options are all that great. You could walk away. Or you could try to take the best from two inadequate options to reach a smarter, strategic solution.

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