Why you need more than Instagram

Things I talk about in this episode:

• Episode sponsor, Olympus and the new PEN E-PL10 camera
• Get 20% off in the Olympus webshop with code SARA20
• Your customer pathway, and where Instagram sits on it
• The '7 touchpoint' customer rule
• Not putting all our eggs in one social media basket]
• Why relying on only one platform makes sales harder
• Why images are still (and will always be) key
• The power of Visual Identity
• Pictures and symbols for communication
• Repurposing content
• Why we all stopped using other platforms - and need to start again
• How to show up where your customers are
• How to create a cohesive strategy across all your social platforms

Links mentioned in this episode:

• The Olympus PEN E-PL10. Get 20% off with code SARA20
• My post on the Olympus PEN vs the iPhone camera
• My 15 Minute Magic program, for procrastinating business owners
• Letters From a Hopeful Creative podcast
• Jen Carrington's bridge metaphor - The Bridges To Your Island
• My Christmas tree photo on Instagram
• My monthly Twitter chat (back next month!)
• My book on photography and Instagram, Hashtag Authentic
• My Pinterest
• Doxdirect online printing
• Creative Market, for mock up images
• My free 15 Minute Magic prompt cards
• My Instagram
• My Twitter
• My monthly Hashtag Newsletter for Instagram
• The Insta Retreat - my bestselling class for Instagram
• My tweet that generated a ton of press
• Brooke Castillo

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