Why you need more than Instagram
11/26/19 • 35 min
Things I talk about in this episode:
- Episode sponsor, Olympus and the new PEN E-PL10 camera
- Get 20% off in the Olympus webshop with code SARA20
- Your customer pathway, and where Instagram sits on it
- The '7 touchpoint' customer rule
- Not putting all our eggs in one social media basket]
- Why relying on only one platform makes sales harder
- Why images are still (and will always be) key
- The power of Visual Identity
- Pictures and symbols for communication
- Repurposing content
- Why we all stopped using other platforms - and need to start again
- How to show up where your customers are
- How to create a cohesive strategy across all your social platforms
Links mentioned in this episode:
- The Olympus PEN E-PL10. Get 20% off with code SARA20
- My post on the Olympus PEN vs the iPhone camera
- My 15 Minute Magic program, for procrastinating business owners
- Letters From a Hopeful Creative podcast
- Jen Carrington's bridge metaphor - The Bridges To Your Island
- My Christmas tree photo on Instagram
- My monthly Twitter chat (back next month!)
- My book on photography and Instagram, Hashtag Authentic
- My Pinterest
- Doxdirect online printing
- Creative Market, for mock up images
- My free 15 Minute Magic prompt cards
- My Instagram
- My Twitter
- My monthly Hashtag Newsletter for Instagram
- The Insta Retreat - my bestselling class for Instagram
- My tweet that generated a ton of press
- Brooke Castillo
Get full access to Entre Nous at meandorla.substack.com/subscribe
Things I talk about in this episode:
- Episode sponsor, Olympus and the new PEN E-PL10 camera
- Get 20% off in the Olympus webshop with code SARA20
- Your customer pathway, and where Instagram sits on it
- The '7 touchpoint' customer rule
- Not putting all our eggs in one social media basket]
- Why relying on only one platform makes sales harder
- Why images are still (and will always be) key
- The power of Visual Identity
- Pictures and symbols for communication
- Repurposing content
- Why we all stopped using other platforms - and need to start again
- How to show up where your customers are
- How to create a cohesive strategy across all your social platforms
Links mentioned in this episode:
- The Olympus PEN E-PL10. Get 20% off with code SARA20
- My post on the Olympus PEN vs the iPhone camera
- My 15 Minute Magic program, for procrastinating business owners
- Letters From a Hopeful Creative podcast
- Jen Carrington's bridge metaphor - The Bridges To Your Island
- My Christmas tree photo on Instagram
- My monthly Twitter chat (back next month!)
- My book on photography and Instagram, Hashtag Authentic
- My Pinterest
- Doxdirect online printing
- Creative Market, for mock up images
- My free 15 Minute Magic prompt cards
- My Instagram
- My Twitter
- My monthly Hashtag Newsletter for Instagram
- The Insta Retreat - my bestselling class for Instagram
- My tweet that generated a ton of press
- Brooke Castillo
Get full access to Entre Nous at meandorla.substack.com/subscribe
Previous Episode
Making your own rules on Instagram, with EJ Osborne
Things we talk about in this episode:
- Old school vs new style Instagram
- Instagram as therapy
- How to know what is or isn't too vulnerable to put online
- EJ's experience of sharing his trans journey on Instagram
- Instagram's anti-bullying and moderation features
- The dangers of chasing likes
- Controlling your 'inner toddler' instincts
- Taking Instagram breaks
- How EJ landed his job as a BBC presenter
- EJ's reflections on sharing his cancer diagnosis
Links mentioned in this episode:
- EJ's Instagram - @hatchetandbear/@ej_osbourne
- EJ's Website - Hatchet And Bear
- EJ's Twitter - @HatchetAndBear
- EJ's BBC TV work - Money for Nothing
- My Instagram word block list post
- My new 15 Minute Magic Program
- My Twitter - @meandorla
- My Instagram - @me_and_orla
Get full access to Entre Nous at meandorla.substack.com/subscribe
Next Episode
Building Community, Online and Beyond, with Sophie Hansen
Things we talk about in this episode:
- How Sophie built her online business from a personal blog
- Life in rural Australia - farming, drought and lots of long drives!
- Writing her book, A Basket By the Door, and teaching herself photography
- The power of Instagram for rural producers and product based businesses - especially when you're geographically isolated
- Finding the beauty in the mundane
- Why there's space for everyone on the internet, and how to find yours
- Why you need to 'put your shoes by the door'
- The power of workshops for bringing people together
- Starting her new podcast series
Links mentioned in this episode:
- Poignant Presents from M.O.S.S, plus Syreeta and Rob's online store
- Sophie's instagram @locallovely
- Sophie's blog local is lovely
- Sophie's book A Basket by the Door
- Sophie's podcast/workshop/ecourse My Open Kitchen
- Tessa Kiros, Amiko Davies, Luisa Brimble, Beth Kirby
- Dispatch to a Friend podcast
- Hashtag Authentic Ep 74 with Annabelle Hickson (Dispatch from a Friend)
- My book on photography and Instagram, Hashtag Authentic
- My Instagram
- My Twitter
- My monthly Hashtag Newsletter for Instagram
Get full access to Entre Nous at meandorla.substack.com/subscribe
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